Smart tactics to get publicity for your business, service-based journalism, media planning, and outreach with Lynya Floyd
You may not think press and publicity opportunities are in the cards for you – but I’m here to encourage you to really think about what a even a tiny bit of PR can do for your business. When you (and your business) are featured, you’re seen as an expert – people want to work with you and hire you. I couldn’t believe the opportunities and connections that came my way with just one published article (I’m talking new clients, podcast interviews, guest teaching gigs and sales).
I’m thrilled to share this interview I recorded in late 2020 with media coach Lynya Floyd on the smart tactics you can do to get press coverage for your business. I worked directly with Lynya to craft my article for Forbes and let me tell you the process was fun and enlightening.
1:35 – Lynya’s process to pull story ideas out of clients
5:55 – thinking of press as your appetizer
7:40 – the plethora of media opportunities
10:10 – how far in advance to plan for print publications and online outlets
13:40 – using LinkedIn and Twitter for relationship building
19:00 – what she’s encouraging people to focus on right now
Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Well & Good, Entrepreneur on Fire and more.
It’s not too late to join Selena Soo’s pop-up Facebook Group, Hidden Gem to Household Name where you’ll learn more great tips and get guidance around getting press for your business.