The year was 2011. I was totally burned out. I had enough work - but I was severely undercharging and overworked - and tired of doing the same thing over and over. I knew I had skills, but I had never studied marketing - especially not how to market myself!
I didn't know how to get unstuck.
B-school revolutionized how I approach both client work and my own business. In a world where a solid 9-5 job isn't guaranteed, B-School gave me the tools to create a multiple six figure business on my own terms.
Since completing B-school I've:
- Worked on multiple 5 and 6 figure launches for clients
- Tripled my rates
- Created and sold my own digital products
- Taught a university-level course
- Run my own successful live events
- Personally mentored hundreds of students
- Increased my mailing list by thousands
- Worked with industry leaders
- Repositioned myself from "pixel pusher" to trusted digital strategist
- Radically changed my mindset from struggling artist to thriving owner
Implementing b-school strategies not only radically changed my business, it changed how I strategically worked with my clients to:
- Create award-winning sites that attract clients
- Understand effective marketing
- Build raving fan bases
- Grow their lists by thousands
- Develop online products used by thousands around the world
GEt on the WAITLIST for 2020
I go through the course every year with my B-School #teamminima crew (you get lifetime access). Marie keeps the material updated to reflect the latest trends and technologies for running an online business. I’ve applied the principles covered in B-school to my own business to build my mailing list, create new products and develop my own online offerings. She had tools I could implement right away – and strategies I refer back to all the time.
Week by week, Marie covers important topics like:
- Finding and connecting with your ideal audience
- Creating (and implementing) your communications plan
- Creating a website that converts
- Building your list (and how to talk to your people!)
- Creating product and services that sell themselves
- Marketing strategies that work across industries
my personal connection
After having such a positive experience in B-school, I personally worked one-on-one with Marie in her exclusive mastermind course in 2012. Her coaching and support encouraged my growth as a business owner AND as a mentor. Marie is an industry leader and passionate about her student’s success. Working with her was an absolute game-changer for me.
GET SUPPORT FROM THE SOURCE
I’M THE B-SCHOOL TECH MENTOR COACH
I've been honored to be the tech and digital strategy mentor for the program the past three years – and I’m returning again this year. I’ll be answering questions and giving feedback directly inside the program. If you know me either virtually or in real life, you know I rarely promote people and programs. Integrity, transparency and honesty mean everything to me – I only recommend products and services that I personally use for my own business.
MY TECH TRAININGS!
The last three years, I've also been the tech expert for the B-School curriculum and I've created all new tech trainings for the latest round of the program. You'll get my best info on web design, SquareSpace, WordPress, Shopify, e-mail marketing, SEO, Analytics and more! You'll even learn HOW to hire a web pro (great tips in here for the pros as well!).
[I loved] the depth of knowledge and experience you have about web design and building a business. You know so much and you're so willing to share.
Your advice is invaluable and saves me months if not years of time figuring out things on my own. There are a lot of people out there who say they are business strategists, coaches, etc. but you Michele are the real deal and your suggestions are saving me from months of wrong turns and wheel-spinning.
Your suggestions about how to get more design work are beyond, beyond, beyond.
You are so generous with what you know. Your words keep me on track... make it easier to push through the analysis paralysis, set boundaries with clients, charge higher rates ..... basically - to value myself!
You know everything about everything when it comes to web development. You have your finger on the pulse about where things are going in web development and in business in general.
Everything I saw on your website made me feel super safe, informed and reassured that yours would be the best affiliate bonus for my specific needs.
I learned an incredible lot and got so much inspiration – through the live bonus calls, the support in the FB group (you even made an answer video for me!), your training videos on B-School and of course the strategic session which is invaluable to me! Thanks to you, I really feel I have a clear plan now of how to proceeed with building my business and the necessary confidence that I'm gonna be super successful!
[I would absolutely recommend your bonus] Outstanding support and encouragement, I feel very well taken care of, tons of inspiration, clear communication, your impressive expertise – and I just really like your personality.
Just a huge thank you! And all the best for your future development, both professionally and in your private life.
I just ran the numbers. From the time we began working with each other to now, my average monthly income has grown 35% and that’s just in 3 months! I’ve seen a noticeable increase in my inquiries as well.
I had zero hesitations when signing up for B-school through your link. Your coaching offer for designers is what prompted me to purchase through you. You not only provided actionable advice that I could take action on immediately but you also helped prioritize the actions which was a huge benefit for me, eliminating any chance of overwhelm.< You have been so generous with your time, advice and even sending referrals my way. You really understood my target market and helped me find ways to reach them. An unexpected benefit is you helped reveal an added service that I LOVE to do but never offered it before as a stand alone service.
Your fresh eyes and objective advice helped me change things (lots of things) that I can see makes my site that much better.
You were just so nice, you obviously know what you’re talking about, you gave me a lot excellent advice and the work you did looks really professional. I have read a lot about websites and had done the best I could. In spite of this, I had some obvious things wrong that I knew, I just didn’t see them.
I certainly would recommend working with you! And I will very likely pay for your advice a little further down the track, I was that impressed. You never really know what level of expertise you are going to get when you hire someone. I felt safe with you. And I felt like you are at the top of your field and I was lucky to benefit from that – for nothing!!
You are smart, confident and full of wonderful ideas. You are so upbeat and energetic and always willing to help. I consider myself so lucky to have found you to get into B school.
I wasn't sure if the program will work for me, being a developer. [I loved] that you work in web design business.
Your website review gave me such valuable insights. I have used my website as a portfolio site for the last 5+ years of being in web development with no specific plan. Doing the B school + with your website review, I got a clear idea of what to focus on for my site rebrand. Thank you!
Michelle gave encouraging advice tailored for me and my business.
She gave me actionable steps to take to make my goals a reality. I love how she wasn’t trying to sell me anything but instead help me make decisions and cut costs so that my website can be created and maintained in my budget.
I have made decisions to move forward. It was so helpful to have someone to reflect with to come to vital decisions. Having an outsider’s perspective was helpful, but especially an expert from Michelle. I feel like I now have some momentum. I would absolutely recommend working with Michelle. You know a lot about not only web design but also marketing. You also really care.
My bonus session website/review mentoring session was invaluable and really helped to pull me out of the weeds on so so many topic areas.
You are just so smart, kind and care about your students for real. You really help people to LEVEL UP.
[I loved that] you brought in some (bonus training) speakers that were unexpected. I just really appreciate you and also the extra time that you gave me.
If you have a product, service, course, or a message and you want to work with someone who can help you succeed in every aspect of your online initiatives, my amazing digital strategy and design consultant, Michelle Martello is the person you want to work with.
She is the queen of digital business savvy. Her free digital strategy guide is a wealth of information by itself that's just a hint of all that Michelle can do to help you maximize your reach and amplify your impact.
(YOGA TEACHER + EDUCATOR)
By the time I had made up my mind to try B-School, I saw that you were offering great bonuses for people who signed up through you. I was already a fan and your bonuses looked amazing and completely in sync with the things I was interested in and my most pressing need: learning about websites with the hopes of improving my own.
I loved the communication from you throughout B-School, both through email and the Facebook group. You really created an atmosphere where it felt like we could ask you anything and you would not only respond quickly, but wisely and warmly. I felt spoiled by all the extras I got by working with you, but I must say, the website review and the video session was especially valuable. You gave me very helpful feedback, great and actionable steps, and an outside, professional perspective on my website, social media and email marketing, PLUS wonderful ideas for ways to improve all of those things. I appreciated your interest and the thought you put into it.
Your B-School bonus tutorials were instrumental in helping me decide which way to go with my website and the topics are all things I'm very eager to learn more about -- SEO, analytics, Facebook ads, email marketing, WordPress, Squarespace. I feel like the material you offered was tailor-made for me, a small business owner with virtually no technical expertise trying to create a professional image and grow my business. You make things very understandable and -- as Marie would say, "figureoutable!"
I would absolutely recommend you! I expected to get pointers on improving my website. What I didn't expect was the insight into so many other aspects of my business marketing and a lot of great, implementable ideas! Having a rockstar pro like you study up on my business, offer up ideas and insights and engage in a conversation about my business was a real gift.
One thing I really appreciated about working with you is your kindness and warmth. You are extremely knowledgeable, but you don't assume everyone else is on the same technical level or assume that everybody already knows things. You have the ability to communicate in easily understandable terms and you made me feel very comfortable asking questions. Thanks for being so nice!
I thought your accessibility in the facebook group and the fact your are just lovely and approachable has made feel that you have our backs.
I also appreciated how quickly you answered everyone's questions ASAP. The one-on-one call was definite a important point in making my decision to join.
I researched web designers and came across your name when researching Elena Brower's website. The money was the hesitation [to joining B-School] but then I saw you were on of the mentors it motivated me to join B-school.
I loved everything about the experience. From day 1, you were so responsive, supportive, and helpful. I was blown away by how fast you answered questions in the Facebook group and on email and I've benefited hugely from your expertise. I'm so grateful to have been part the Minima B-School group. We recently had our last group call and it felt like hanging out with old friends.
I've been a fan of Marie Forleo for about a year and gobbled up every piece of free B-School content I could. That said, I had only just launched my business when B-School 2017 came around and was worried that it was too soon and too expensive. I considered signing up through an affiliate in a different industry to me, but eventually decided to go with Michelle. I had no idea if B-School would be worth it or not, but felt excited to find out.
As a direct result of working with you over the last 8 weeks, I more than doubled my rates and have booked two new clients at the increased prices. Through Minima, I've also met some new clients and designers who I've partnered with. All in all, working with you led to $4,900 in additional revenue. Money aside, I've benefited so much from your expertise and the support of a kind, engaged community. I can't wait to do it again next year.
I've seen such great results from working with you, both in terms of my confidence and my finances. To anyone considering signing up through Michelle, do it. She goes above and beyond.
A huge personal thank you! This has been such a wonderful experience. I've never done any kind of online program before and B-School and Minima have set the bar incredibly high. I'm so appreciative of all the hard work you've done on our behalf. Thank you so much for the care and attention you've given all of us.
You are a beautiful, giving and soulful person and genuinely care about others. You shared freely and your mentorship was a very natural and organic experience.
I hesitated because I wasn't sure what was being offered was what I needed in my business compared to other affiliates. Needless to say I am very pleased with my decision.
Working with you has helped us clarify what we actually want to be doing in our business, and what doesn’t inspire us – where our conversations started to where we ended up in our business was a transformation. You have also given us a big list of passive income ideas to stretch ourselves and our business so we don’t entirely trade time for money. took b-school with my bonus
You are a fountain of ideas, supportive and you follow through. You have done the hard yards so speaking with you was comforting that you started out just like us and how it’s possible to transform your business whilst blending your passions. took b-school with my bonus
Thank you so much Michelle. I have really enjoyed our catch ups and appreciate the generosity of your time, boundless ideas and it didn’t go unnoticed when we went slightly over our allocated time. Eternally grateful for your support.
[I loved] being able to ask you questions and you offer your expertise is truly priceless.
[I’ve benefited from] the knowledge that will not only benefit my day-to-day operations, but also my planning for the future and that I what I am doing is right and going in the right direction.
Your perspective is SO refreshing, and it really helped me get out of my own head.
You were such a joy to talk to in person, and I learned so much! I just watched your site review, and I am so excited about that learning too. Everything you said makes total sense, and I look forward to making these suggested refinements.
Thank you again for your time and expertise.--And for all the GREAT information you have provided in b-school; it's helped me tremendously. B-school has been a wonderful experience, and I'm grateful for your support along the way.