GET ON THE WAITLIST FOR THE 2025 COHORT
JOIN B-SCHOOL MENTOR COACH AND COURSE CONTRIBUTOR MICHELLE MARTELLO for B-SCHOOL 2025
START + BUILD YOUR ONLINE BUSINESS.
MAKE AN IMPACT DOING WORK THAT MATTERS.
There's never been a better time to finally start and build your online business. In a time when practically anything is sold (and found) online, you need to know how to make your business stand out. You need the key strategies and support to get you where you want to go. In a world where a solid 9-5 job isn't the norm anymore, B-School will give you the structure and framework to create an online business that supports your ideal lifestyle.
Inside B-School you'll learn:
- how to plan and structure your offerings.
- marketing skills that get your services, programs and offerings in front of your ideal clients.
- how to get found online and get your name known.
- to write copy that converts
- how to build smart products, sites and programs that sell.
When you enroll in B-School 2025 with me, you'll get my personal 1:1 support and tech-smart bonuses you won't find anywhere else. B-school revolutionized my own business - and gave me the tools to build a business I love. Plus I'm the resident B-School tech expert coach AND I wrote the all new tech and web module. I've got you covered.
HEAR FROM SOME OF THE HUNDREDS OF STUDENTS WHO'VE WORKED WITH MICHELLE THROUGH B-SCHOOL
Implementing B-School strategies not only radically changed my business, it strategically changed how I helped my clients. Since completing B-school I've:
- Created and run multiple 5 and 6 figure program launches
- Run my own high-level mastermind program
- Increased my rates several times over
- Created and sold my own digital products
- Run my own successful live events
- Personally mentored thousands of students
- Grown my mailing list by thousands
- Worked with industry leaders
- Taken on only the projects and clients I want
- Repositioned myself from "pixel pusher" to trusted digital strategist
- Radically changed my mindset from struggling artist to thriving owner
- Gotten out of the feast or famine cycle into sustainable long-term growth
- Created online products + courses used by students all over the world
MARIE AND MICHELLE CHAT ABOUT B-SCHOOL
inside b-school
I go through the course every year with my B-School #teamminima crew (you get lifetime access). Marie keeps the material updated to reflect the latest trends and technologies for running an online business. I’ve applied the principles covered in B-school to my own business to build my mailing list, create new products and develop my own online offerings. She had tools I could implement right away – and strategies I refer back to all the time.
Week by week, Marie covers important topics like:
- Finding and connecting with your ideal audience
- Creating (and implementing) your communications plan
- Building your list (and how to talk to your people!)
- Creating product and services that sell themselves
- Marketing strategies that work across industries
- Creating a website and using marketing smart tech that converts
MY PERSONAL CONNECTION
After having such a positive experience in B-School, I personally worked one-on-one with Marie in her exclusive mastermind course in 2012. Her coaching and support encouraged my growth as a business owner AND as a mentor. Marie is an industry leader and passionate about her student’s success. Working with her was an absolute game-changer for me. And in 2016 Marie invited me to become one of the first B-School mentor coaches. B-School mentor coaching is a highlight of my year.
Have you ever heard the word… Smartello?
No. It’s not a delicious brand of pasta, but it DOES comes close to my enormous love for it. Why exactly does this word trigger such love in my heart? Because it’s the nickname for one of our incredible B-School Mentors, Michelle Martello. She’s a graphic designer, strategist and frankly so damn smart, she earned the nickname Smartello.
MARIE FORLEO
(THE PART WHERE I TOOT MY OWN HORN)
I WROTE THE WEB + TECH MODULE
I was honored to be asked to be tech expert author for the B-School curriculum - and I wrote (and filmed) the module on all things tech and web. So you know I've got you covered when it comes to getting your digital self squared away.
I’M THE B-SCHOOL TECH MENTOR COACH
I've been a tech mentor for the program the past eight years – and I’m returning again this year. I’ll be answering questions and giving feedback directly inside the program. If you know me either virtually or in real life, you know I rarely promote people and programs. Integrity, transparency, and honesty mean everything to me – I only recommend products and services that I personally use for my own business.
I CREATED THE B-SCHOOL BONUS TECH TRAININGS!
I not only wrote the core tech module, but I've also created all new bonus tech trainings for this year. You'll get my best and most up-to-date info on web design, SquareSpace, Shopify, e-mail marketing, SEO and more! I don't share these trainings anywhere else. You'll even learn HOW to hire a web pro (great tips in here for the pros as well!)
PRAISE FROM STUDENTS WHO'VE WORKED WITH MICHELLE THROUGH B-SCHOOL
You know your stuff. You're not just teaching what you've learned, you're still putting those skills to use for clients, which I think is such a valuable combination.
On top of that you are very down to earth and *human*. Speaking with you feels like true collaboration, not a transaction.
It's been truly dizzying trying to figure out everything on my own. After our meeting I have a clear idea which direction to go in, but best of all a quieter brain so I can actually focus on what I need to do. Your knowledge, empathy and kind guidance were the dose of reassurance I needed to keep going. Thank you, thank you, thank you - for the guidance and the cheerleading!
Marie Ramos (Business Owner)
I've completely re-thought how to use my website and the content I already have (particularly my blog and podcast).
I loved our 1:1 session. It's moved my interest away from social (which is so often a time and energy suck for me) towards my owned asset (my website and the content that lives there). I also really appreciated the honesty and insight from a biz owner who's been there and genuinely has the interests of other biz owners at heart. It's clear you want all of the women you work with to succeed! You're warm, direct and smart. There is real and tangible value in so much of what you say, share and show.
Monique Shaw (Business Owner)
Your business savvy is remarkable and has made me rethink my approach for multiple areas of my business, well beyond the website. You have an incredible skill for always being customer & conversion driven, and this has helped me to tailor my messaging, update website flow, and even consider offering more premium products & services.
I didn't full comprehend the wealth of overall business knowledge & strategy that you would provide! I knew a weak spot for me is building a website that converts, which is what attracted me to sign up with you.
I enjoyed the smaller group calls and the 1x1 bonus were total game changers. The topics focused on specific areas that B-School doesn't cover or covers in less detail as you were able to with the smaller group, and being able to come off of mute and chat with you, your experts, and other B-Schoolers made me feel so much more connected to the program.
I would absolutely recommend working with you, without hesitation. Your warmth and understanding make it easy to discuss concerns and accept constructive feedback without feeling less-than. Obviously your web design skills are amazing, but you are able to explain what makes a design more functional in a way that the less tech-savvy can truly understand.
I can't thank you enough! Your guidance goes so far beyond web design and hits the core of each businesses strategy.
Kerri Koen (Business Owner)
Everyone who has their own business should have a chance to work with you.
Your knowledge, insight and generosity were so helpful as I worked my way through a new website and a new online offering. You made great suggestions that were both practical and inspirational - and that's a brilliant combination.
I loved the one to ones discussing how to get the best out of my website and also being able to discuss with you the next best steps for my business. You have a wealth of knowledge and experience in the online world and are abundantly generous in sharing that knowledge. I definitely have a much better website!
I also feel a lot more focused on the next best steps for me. I'm often guilty of looking at where I want to be eventually and skipping over the smaller steps that get me there so I found our conversations very helpful in helping me focus on those. I really enjoyed our conversations. Your advice about the website and helping me formulate my online offers were spot on and it's just great to meet someone who gets what I do and could help me move on to the next stage. I feel much more confident about my website and my offers now.
Hazel Marshall (Business Owner)
I really enjoyed the coaching I got from the call. Outside the technical aspects of what I could change on my sites, I gained a lot from feedback on how to approach the 1:1 client management aspect of my business.
It's always nice to have a fresh set of eyes on a project you have been working on independently. I gained a renewed sense of excitement for my product, how I can better convey my message, and concrete steps to take to reach my target audience.
Malain McCormick (Business Owner)
You gave me the point of view of a pro and valuable inputs about how I can optimize my website and offerings. I particularly like your [marketing] suggestions.
You know what you're talking about. You're very knowledgeable and you deliver valuable tools (for example the course launch checklist in one of your videos) and inspiring suggestions. You're very kind and a pleasure to work with. THANK YOU for your time, your honest opinion and helpful inputs!
Christine Gruber (Fragrance Designer)
You really created an atmosphere where it felt like we could ask you anything and you would not only respond quickly, but wisely and warmly.
By the time I had made up my mind to try B-School, I saw that you were offering great bonuses for people who signed up through you. I was already a fan and your bonuses looked amazing and completely in sync with the things I was interested in and my most pressing need: learning about websites with the hopes of improving my own.
I loved the communication from you throughout B-School, both through email and the Facebook group. I felt spoiled by all the extras I got by working with you, but I must say, the website review and the video session was especially valuable. You gave me very helpful feedback, great and actionable steps, and an outside, professional perspective on my website, social media and email marketing, PLUS wonderful ideas for ways to improve all of those things. I appreciated your interest and the thought you put into it.
Your B-School bonus tutorials were instrumental in helping me decide which way to go with my website and the topics are all things I'm very eager to learn more about -- SEO, email marketing, Squarespace. I feel like the material you offered was tailor-made for me, a small business owner with virtually no technical expertise trying to create a professional image and grow my business. You make things very understandable and -- as Marie would say, "figureoutable!"
I would absolutely recommend you! I expected to get pointers on improving my website. What I didn't expect was the insight into so many other aspects of my business marketing and a lot of great, implementable ideas! Having a rockstar pro like you study up on my business, offer up ideas and insights and engage in a conversation about my business was a real gift.
One thing I really appreciated about working with you is your kindness and warmth. You are extremely knowledgeable, but you don't assume everyone else is on the same technical level or assume that everybody already knows things. You have the ability to communicate in easily understandable terms and you made me feel very comfortable asking questions. Thanks for being so nice!
Karen Gardner (Business Owner)
If you have a product, service, course, or a message and you want to work with someone who can help you succeed in every aspect of your online initiatives, my amazing digital strategy and design consultant, Michelle Martello is the person you want to work with.
She is the queen of digital business savvy. Her free digital strategy guide is a wealth of information by itself that's just a hint of all that Michelle can do to help you maximize your reach and amplify your impact.
Hari-kirtana Das
Everything I saw on your website made me feel super safe, informed and reassured that yours would be the best affiliate bonus for my specific needs.
I learned an incredible lot and got so much inspiration – through the live bonus calls, the support in the FB group (you even made an answer video for me!), your training videos on B-School and of course the strategic session which is invaluable to me! Thanks to you, I really feel I have a clear plan now of how to proceeed with building my business and the necessary confidence that I'm gonna be super successful!
[I would absolutely recommend your bonus] Outstanding support and encouragement, I feel very well taken care of, tons of inspiration, clear communication, your impressive expertise – and I just really like your personality. Just a huge thank you! And all the best for your future development, both professionally and in your private life.
Melanie Paul (Educator)
You are smart, confident and full of wonderful ideas. You are so upbeat and energetic and always willing to help. I consider myself so lucky to have found you to get into B-School.
I wasn't sure if the program will work for me, being a developer. [I loved] that you work in web design business.
Your website review gave me such valuable insights. I have used my website as a portfolio site for the last 5+ years of being in web development with no specific plan. Doing the B school + with your website review, I got a clear idea of what to focus on for my site rebrand. Thank you!
Femy Praseeth (web developer)
Michelle gave encouraging advice tailored for me and my business.
She gave me actionable steps to take to make my goals a reality. I love how she wasn’t trying to sell me anything but instead help me make decisions and cut costs so that my website can be created and maintained in my budget.
I have made decisions to move forward. It was so helpful to have someone to reflect with to come to vital decisions. Having an outsider’s perspective was helpful, but especially an expert from Michelle. I feel like I now have some momentum. I would absolutely recommend working with Michelle. You know a lot about not only web design but also marketing. You also really care.
Happy Student
[I loved] your incredible generosity and passion in helping others with offering and your amazing knowledge, suggestions and advice.
I heard about you on Marie TV and I was so fascinated and went to your site a few times. I was planning to do B-School after checking out Marie’s work for several weeks and I went directly to your link.
[After working with you I have] a much more professional site. It’s cleaner, direct and I feel more confident with it. Your personality rocks, you are passionate about helping others achieve the best and you know WordPress better than anyone else. You rock. Thank you so much for everything.
Joanne Rose (Business Owner)
I didn't have much clarity around my vocation or my impact.
I wasn't aware of who I was trying to reach, or how to go about it, let alone why it was important. I had spent over three years plus building a website, just grinding it out. In so many ways, Michelle was the ideal entry point for me. She helped me to resolve those items and more. As the vision of my business evolved, she was gently one step ahead. Her support guided me to practical tools that continue to impact my scale and scope. I consider B-School to be one of the best investments I've made in myself. With how important websites are, Michelle's knowledge was integral to my expansion. She gave me permission to ask for what I want. I can never say thank you enough.
Ramesh Narine (Yoga Teacher and Massage Therapist)
I loved everything about the experience. From day 1, you were so responsive, supportive, and helpful. I was blown away by how fast you answered questions in the Facebook group and on email and I've benefited hugely from your expertise. I'm so grateful to have been part the Minima B-School group. We recently had our last group call and it felt like hanging out with old friends.
I've been a fan of Marie Forleo for about a year and gobbled up every piece of free B-School content I could. That said, I had only just launched my business when B-School came around and was worried that it was too soon and too expensive. I considered signing up through an affiliate in a different industry to me, but eventually decided to go with Michelle. I had no idea if B-School would be worth it or not, but felt excited to find out.
As a direct result of working with you over the last 8 weeks, I more than doubled my rates and have booked two new clients at the increased prices. Through Minima, I've also met some new clients and designers who I've partnered with. All in all, working with you led to $4,900 in additional revenue. Money aside, I've benefited so much from your expertise and the support of a kind, engaged community. I can't wait to do it again next year.
I've seen such great results from working with you, both in terms of my confidence and my finances. To anyone considering signing up through Michelle, do it. She goes above and beyond.
A huge personal thank you! This has been such a wonderful experience. I've never done any kind of online program before and B-School and Minima have set the bar incredibly high. I'm so appreciative of all the hard work you've done on our behalf. Thank you so much for the care and attention you've given all of us.
Camille Farey (Web Designer)
You are a beautiful, giving and soulful person and genuinely care about others. You shared freely and your mentorship was a very natural and organic experience.
I hesitated because I wasn't sure what was being offered was what I needed in my business compared to other affiliates. Needless to say I am very pleased with my decision.
Working with you has helped us clarify what we actually want to be doing in our business, and what doesn’t inspire us – where our conversations started to where we ended up in our business was a transformation. You have also given us a big list of passive income ideas to stretch ourselves and our business so we don’t entirely trade time for money. took b-school with my bonus
You are a fountain of ideas, supportive and you follow through. You have done the hard yards so speaking with you was comforting that you started out just like us and how it’s possible to transform your business whilst blending your passions. Thank you so much Michelle. I have really enjoyed our catch ups and appreciate the generosity of your time and boundless ideas. Eternally grateful for your support.
Rosie L. (Graphic Designer)
Your perspective is SO refreshing, and it really helped me get out of my own head.
You were such a joy to talk to in person, and I learned so much! I just watched your site review, and I am so excited about that learning too. Everything you said makes total sense, and I look forward to making these suggested refinements.
Thank you again for your time and expertise - and for all the GREAT information you have provided in B-School. It's helped me tremendously. B-school has been a wonderful experience, and I'm grateful for your support along the way.
Maria
The best thing I can give you is my undivided attention.
Your PRIVATE 1:1 MINIMA SESSION
There's a reason why some of my successful clients have worked with me for over a decade. You need a digital advisor to help you make informed decisions. Get my no-bull advice on what to create, how to launch, what tools to use and where to go next in your business. You can even use the time to ask your pressing tech support questions and I'll show you how to fix those nagging issues on your site.
Your first bonus is a 50 minute one-on-one call with me. We'll go deep into your goals and aspirations, process, procedures and sticking points - and discover your unique selling points. These calls are focused solely on you and your business.
I'm a firm believer in multiple streams of revenue - and I've done them all, from high-end services, affiliate marketing to revenue sharing and partnerships. I love to talk about money - let's figure out what you can create that supports your desired lifestyle.
Want to create courses, sell products, and get noticed online? Your custom Minima consult calls will focus on what YOU want to achieve - from anything about product ideation to streamlining workflow, to getting (and retaining customers) and diversifying your income streams. Designed to help you generate ideas, clarify your offerings and review and streamline your website, you'll know exactly what actions steps you need to take after the session.
Are you a web or graphic designer?
I'm an open book - and happy to share all my secrets behind building a successful business that fits your ideal lifestyle. Learn how you can pick and choose your clients and projects and set your own terms and rates. We'll talk about finding (and retaining) clients for the long-term - and how you can leverage your special skills for your ideal audience. I've been running my own successful design business for over 18 years - and will share everything I know about what works and what doesn't to sustain and build your ideal business.
LOVE YOUR SITE AGAIN
CUSTOM WEBSITE VIDEO REVIEW
You'll receive a custom video review of your website - where I'll personally look over your site and give you honest feedback and suggestions. I cut to the chase and tell it to you straight – what you need to change today to make it more effective, user-friendly, and convert visitors into buyers. I've been a web designer since 1998 and have designed hundreds of sites - I know what works and what doesn't! Got analytics installed and at least a few months of site history? I'll happily review your data and help you make smart, informed data-based decisions on what to do next.
BRAND NEW EMAIL MAGIC MASTERCLASS
SMARTMAIL
The core of any successful online business? Email marketing. And with SmartMail you'll learn how to setup and use ConvertKit like a pro so you can build and email your list with ease. With over fifteen expert tutorials and a 90 minute on-demand training you'll learn how to:
- Setup your newsletter for success from the start
- The non-negotiable settings you have to fix to get your emails into inboxes in 2024
- How not to burn your list with unwanted promo emails
- Smart ways to track and manage subscribers
- A dozen new ways to leverage your list
- The simple way to setup templates for faster work
- Build your list on auto-pilot with referral signups
- Automation hacks to save you time
- Create a smart welcome sequence that sells
Designer secrets to make your brand unforgettable online
BRAND MAGIC
My custom work doesn't look like anyone else's - and for a very good reason. You can’t hire me for design work - BUT you can get inside my design brain with this bonus!
Inside this new no-holds-barred on-demand training you’ll learn:
- How to get (and use!) amazing photos that are so memorably you
- Unique places to find inspiration
- How to avoid looking like everyone else
- My secret toolbox of no-fail resources and go-to design hacks for designers and non-designers alike
- How to inject your personal stamp onto your website and digital materials
- The art of creating a fully customized, high-end branded experience (from emails to downloadable products to online courses and instagram)
Real-world tips to launch your next (digital) thing quickly
GET IT UP
Inside this private on-demand training done for one of my premier clients, you’ll learn:
- What you can create and launch quickly
- How long it will take to make it
- What should go in it (and what shouldn't)
- The surprising step you should take first
- Simple formats and tools to get it up quickly (and cheaply!)
- How to plan your launch
- What to have in place before you start selling
QUICK GUIDE + MINI_COURSSE
TECH BACK YOUR TIME
TECH BACK TIME is my brand-new collection of tried and tested strategies to streamline your tech, optimize your schedule, and enhance your productivity. And I bet you're gonna save hours of time each week. I spill everything - from how I plan my week and structure my calendar to running meetings, managing content and keeping my inbox clean. Plus a few quick tutorials to show you the time-saving tech tips that save me hours per week, my vetted list of time-saving tools and a video overview that complements the guide.
REAL PEOPLE. REAL CONVERSATIONS.
#TEAMMINIMA Private Forum
During the live round of B-school, I'll be actively participating in our private group, where you can ask all of your business, tech, design and systems questions in a supportive environment. I want you to get the most out of this program - and I'll be there to personally answer your questions. My Minima B-School group is an intimate, friendly and a no-pitch forum where you can freely ask questions, get support and share your wins. Members from all over the globe have connected and collaborated - and we cheer each other on! Your voice won’t get lost in a sea of thousands and you’ll get me right by your side.
And the best part? I keep the group open year-round - so you'll get access to the latest live calls for free. Once you're on #TEAMMINIMA, you're always on #TEAMMINIMA. You'll also be privy to special discounts on future programs.
LIVE GROUP SESSIONS
ASK ME ANYTHING LIVE
Join me for two hour-long group calls with me during the B-School Summer 2024 program - one call at the start of the program and another call at the end of the program.
Tech questions? Strategy? Organization? Revenue models? I'm an open book and happy to share anything that will help you succeed - ask away!
Need something to sell...FAST? I love putting together courses and digital products for my clients - and I know what it takes to get it together.
I'm a firm believer in multiple streams of revenue - from high-end services, mentorship and mastermind programs, to affiliate marketing to revenue sharing and joint partnerships. I love to talk about creating products and services - let's discover what you want to create - and how it can support your ideal work and lifestyle goals.
I love talking to my B-Schoolers - these calls are open to my past and present students. And you'll have fun too!
GET MORE INFO ON B-SCHOOL
How to redeem
STEP ONE:
Registration must be made through my affiliate link during Summer 2024 B-school enrollment from July 16th-26th, 2024
STEP TWO:
After you purchase the program, contact me to let me know you used my link and we’ll get you set up.
HAVE QUESTIONS OR ARE YOU AN ALUMNI AND WANT IN?
Need more info? Already done B-School but want my bonuses? Drop me a note anytime.
*Please note: I am a proud affiliate and graduate of the B-School Program. If you decide to invest in the program, I will earn a commission. All Summer 2024 bonuses must be claimed and/or fulfilled after August 12th, 2024 and before October 31st, 2024. Your 1:1 session must be scheduled and completed before October 31st, 2024.
ABOUT MICHELLE MARTELLO - B-SCHOOL MENTOR + AFFILIATE
Michelle Martello is an award-winning designer, digital strategist and founder of Minima Designs. With over two decades of e-learning and interactive design experience, she's been around since the start of the digital education revolution. Michelle's worked with a wide variety of diverse clients including MTV, the National Park Service, Elena Brower and Marie Forleo creating hundreds of sites, courses and products and mentoring thousands of students. These days Michelle helps online entrepreneurs leverage their online platforms to share (and sell) their knowledge to the world. And she's devoted to helping designers build their own sustainable businesses doing work that matters. She regularly shares her real-world insights around design, strategy and building a business that loves you back through speaking, mentoring and group training programs.
