I’m the doer. You're the dreamer.
And I want to see you thrive online.
I've been around since the start of the digital education revolution. I've made online museum exhibits and virtual tours of the Capitol building. I've created touchscreen training guides for breast cancer patients and virtual worlds for MTV. And back in the CD-ROM days, I might have even taught you how to use Microsoft Office.
These days I work with thought leaders and agents of change to build and leverage their online platforms. And I'm devoted to helping designers build their own sustainable businesses doing work that matters.
I'm more excited than ever at what's possible for you to create. And having wicked fun in the process.
I'm living proof that you can build a business you love, work with clients you adore and create products that truly impact people's lives. Read more about my services, pick up one of my thorough guides, and make sure to join my list where I regularly share real-world insights around design, strategy and building a business that loves you back.
Michelle Martello has over 18 years of experience helping individuals, businesses, and government agencies succeed by creating dynamic, memorable and functional websites, online exhibits and interactive e-learning products.
After graduating from Miami University of Ohio with a degree in the History of Art and Architecture, Michelle began her career creating online museum exhibits for the National Park Service. As a passionate advocate for universal education through technology, Michelle then worked for Triad Interactive, a Washington D.C. based company specializing in interactive training and assessment software products for business and educational institutions.
In 2006, Michelle formed Minima Designs to provide high quality design and consulting services for thought leaders and agents of change by creating dynamic online and interactive experiences. Minima Designs has helped hundreds of clients define and achieve their business goals through consulting, custom WordPress websites, social media strategy and planning and other interactive media products. Michelle's work has received several accolades, most notably, a 2011 Webby award for her design work on The Architect's Virtual Capitol.
In 2013, Michelle was invited to teach Advanced Web Design at the nationally acclaimed Virginia Commonwealth University. Michelle regularly shares her knowledge and experience both online, at conferences, through mentoring and is currently working on an interactive training program to help individuals and small business looking to establish and enhance their online presence.
An avid yogi, Michelle completed her 200 RYT program with Faith Hunter in Washington, DC. Michelle is also a co-founder of Project Yoga Richmond, a non-profit organization that offers donation based yoga and yoga-based educational programs to the greater Richmond community.
Michelle lives in Richmond, Virginia with her husband Zane and her upward dog Juno and enjoys trail running, mushroom coffee and the art of lost wax casting.
She is amazing to work with, takes her time listening to what you want out of your time together and uses all of her experience in design and marketing to make the most out of your time together to get you the results you want.
I love how Michelle and I always have a deep dive conversation before going forward with a totally new project or even a revamp of an existing one. She'll ask me about my goals for the site, what I'm trying to relay to the customer and what the flow for sales will be. Michelle is a total pro. She gets the work done on time, she stays on budget, and is a joy to work with. She always has a positive attitude and will always find a solution to get you to your desired outcome on the project.
The consultation gave us a much needed expert and “outsider’s” perspective on our website and business, and helped us find clarity with what we were trying to achieve as a business and who we were trying to attract with our website.
After our call with Michelle we had a clear list of actions to take, prioritized by order of importance, and new ideas about how to approach aspects of the business where we have been feeling stuck.
We would definitely recommend your service to other designers and creative entrepreneurs as well. There’s so much (often contradictory) advice floating around the internet nowadays it’s often difficult for business owners to know who to listen to and what to do first. We think you provide that much needed guidance to get people like us to the next level.
STELLA + JULIA
(designer + copywriter)