Minima Designs

Online Business Strategy | Web Design Mentorship

NEXT VERSION COMING WINTER 2024
GET ON THE WAITLIST

Keep your subscribers happy, automate the grunt work and build a better inbox.

You know emailing your list is a smart way to build your business.
Maybe you’re pretty good about sending regular emails to your list.
But you know there’s more you can do with your newsletter.

ENTER SMARTMAIL:

The email magic masterclass that helps you setup smarter systems so you can email with ease.

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In this on-demand masterclass + tutorial based mini-course I’ll be sharing my smart secrets to help you:

  • Build your list and get in the inbox
  • Create a great subscriber experience
  • Keep your people happy
  • Automate the grunt work
  • Send smart, targeted communications
  • Plan for what's next

All without burning your list or annoying your readers.

Plus have a bit of fun in the process, because no one needs another boring to-do list.

SMARTMAIL is part inspiration, part strategic planning session and part how-to clinic.

And all parts I got you.

I’m Michelle “Smartello” Martello - and I’m known for giving good email (1 million sent and counting!)

I regularly hear from readers that my newsletter is the only one they look forward to reading. (And I’m honored that many tell me that they save my emails!)

My subscribers mean a lot to me - and I do everything I can to not annoy them.

I believe in treating my readers like real people. They’re smart, savvy and the backbone of my service-based business.

A few years back, I challenged myself to start sending more regular newsletters.

But my old email service always felt so complicated. I hated logging in because I instantly felt overwhelmed - and I never used it to its full advantage.

So I swapped tools and developed simple strategies that work for me. I’m super realistic about what it takes to get things working properly (especially if you don’t have a dedicated tech team to handle it for you).

I have no interest in hard, complicated systems - it’s gotta be easy and fuss-free (or I’m just not going to use it).

I’ve been showing my private clients how to set up their email systems to make the most sense for their business for years. With SMARTMAIL I can now share my best tips and strategies with you.

NEXT VERSION COMING WINTER 2024
GET ON THE WAITLIST

Inside the session I cover how to:

  • Setup your newsletter for success from the start (and how to Marie Kondo your back-end if you’ve got a mess)
  • The non-negotiable settings you have to change if you want to get into people’s inboxes in 2024
  • Easily add soft opt-outs so you don’t burn your list with unwanted promo emails 
  • Smart ways to track and manage subscribers 
  • A dozen new ways to leverage your list that you probably haven't thought of
  • The simple way to setup smart templates (so you can work faster)
  • Get referral signups (this alone has added hundreds of emails to my list this year with no extra work on my end)
  • Tagging and segmentation tips for real people
  • Automation hacks you probably don’t know about
  • Keep track of your content (your future self will thank you)
  • Create a smart welcome sequence that sells
Here’s what you’ll get with:

SMARTMAIL

  • The  on-demand masterclass recorded with a live audience.
  • Over fifteen expert tutorials to show you exactly how to set up your ConvertKit account for success.
  • Ongoing access to course materials and future upgrades included.
IMPORTANT NOTE

This masterclass will focus on using ConvertKit as your email marketing service. While many of the tactics and techniques discussed can be implemented in other platforms, the tutorials and examples shown will be created in ConvertKit.

TUTORIALS + CONTENT TO COVER:

SMART SETUP

• Critical settings you can't forget
• What people get wrong about email
• Planning and organization best practices
• Smart website prep
• Tying your systems together
• Automation secrets

BUILD + GROW YOUR LIST

• Demystifying tags and segments
• How to use link triggers
• The signup process from start to finish
• How to handle new subscribers
• How to get referral signups

CREATING A GREAT SUBSCRIBER EXPERIENCE

• Setup a smart welcome sequence
• How NOT to annoy your readers
• Onboarding new customers
• Forms made easy
• Landing pages that match your branding
• Create a quick waitlist
• Creating soft-opt outs so you don't burn your list
• Managing subscriber preferences

SEND SMART

• Building your own signature template
• How to plan for future offerings
• How to test your stuff
• How to fix things after you hit send

FAQ

What if I don't use ConvertKit?

Every email marketing service works differently. I've chosen to focus on ConvertKit because that's what I've used for my business since 2016.

That said, many (but not all) of the concepts and strategies covered in the class can be implemented with other email services. Please know that all of the tutorials and examples discussed will be shown in ConvertKit. You may need to contact customer support or search for how-to information to integrate the strategies covered for your specific email software.

NEXT VERSION COMING WINTER 2024
GET ON THE WAITLIST

PLEASE REVIEW BEFORE YOU PURCHASE

UPDATED VERSION
Updated version coming Winter 2024. All previous students will get access to the new version for free.

COURSE + CLASS ACCESS
Upon payment you will receive access to the masterclass and tutorials. You will have access to the program and all updates for the lifetime of the offering. Should the offering be retired, you will be given advance notice and access to download the files.

IMPORTANT NOTES
This masterclass focuses on using Kit (formerly ConvertKit) as your email marketing service. While many of the tactics and techniques discussed can be implemented in other platforms, the tutorials and examples shown will be done in Kit.

REFUND POLICY
You may request a refund within 2 days of purchase.