DIGITAL STRATEGY + DESIGN CONSULTING
FOR MODERN ENTREPRENEURS
REAL ADVICE. REAL RESULTS.
Whether you want to build your first digital course, dream up new online business offerings or want to grow a thriving web design business, I'm here to help you succeed online.
Michelle's willingness to both provide valuable insights as well as listen to questions and concerns was great.
The overwhelm of building a site was broken down into small, easy to tackle pieces. The website Michelle created speaks for itself. It is both visually beautiful and highly functional. I presented it to my business networking group and there was a collective "wow!" at the end of it, not something that always happens with websites. I am looking forward to see how the site becomes instrumental to me securing more work as a creativity expert and making more money.
I would definitely recommend the services of Minima Designs for two main reasons: 1) Michelle loves to design and 2) She's damn good at it. The balance between something that is both aesthetically pleasing and intriguing to navigate is not an easy one to achieve. Michelle, however, nailed it.
Austin Hill Shaw
I think you’re the most authentic, trustworthy, and knowledgeable person I’ve ever worked with.
You have a way of making me feel like you really care about my business and the work we do.
Michelle combines artistic creativity with down-to-earth execution.
Her level of professionalism and enthusiasm for the design process is beyond compare and even in stressful times she is a delight to work with. I will forever sing her praises!
Michelle has great suggestions around design and marketing strategies. She is incredibly creative and able to tune into the mission, brand and feel of the organization or company she is working with. She is timely and attentive and was able to coordinate with us across time zones. You rock!
We were hesitant in general about a re-design b/c in the past have experienced that these take a lot of time and effort. You really made it fun and easy! [We felt] free to share feedback openly and seeing the results. You made the whole process fun, creative and easeful. I enjoyed having one place to put everything. You were also very responsive to any questions throughout.
We love our new online look and feel. It really conveys the essence of our organization. We have a beautiful and functional website. AND we've had a dramatic increase in new subscribers to our e-newsletter! We really saw an increase in sign ups to our e-newsletter AND large increase in website visitation. You are a master at your work! I have begun populating our program calendar with new events and it is actually fun. Which is a huge change from the chore it was before our switch to WordPress.
[2019 SITE REDESIGN]
I know “unicorn” is overused, but I don’t know another mythical creature to call Michelle. Her rare genius is a combination of deep technical knowledge, cutting-edge strategic skills, vast design savvy (with references far beyond the samey online space), and an overall, “how the f does she know all this” excellence. No one else would have known how to bring my brand vision to life, and I don’t know where my business would be without her advice on customer attraction, engagement, and sales. Also, she teaches me how to do stuff. (Like photoshop. No basic b- canva for me!)
[2014 SITE REDESIGN]
You're creative and know how to make things look pretty; you take feedback and change requests constructively and not personally; you stay on track and never drop the ball; you can design AND code, which almost no one can do; you geek out at conferences and stay on top of what's new, and then bring it home to the client; you even know stuff like SEO. I'm so grateful you took me on as a client. Thank you so much!
Your responsiveness and patience [were the best]. You didn't treat any request like an inconvenience or like I was killing you with all my questions and whims. You were willing to try and make anything I asked for happen. And responded to all my emails pretty much right away. Nobody does that!
[I've benefited] already, a ton more signups, because you designed that sucker to capture emails. And, I feel like my love for my site has been rekindled. We've rediscovered each other, and planning a second honeymoon. I don't know how you could give this kind of attention to more than one client at a time, but that's on your end. On mine, I have no complaints.
As a multi-passionate entrepreneur, who has a tendency to get fired up about my goals and then distracted by shiny objects, I'm so grateful to have Michelle in my back pocket to get me fired up and stay focused. One five-minute conversation with her led to me sending one email that generated $5K in sales of my online trainings.
She is amazing to work with, takes her time listening to what you want out of your time together and uses all of her experience in design andmarketing to make the most out of your time together to get you the results you want.
The first time I started working with Michelle, 6 years ago, I had seen her work and knew immediately that she would be a perfect fit.
I lovehow Michelle and I always have a deep dive conversation before going forward with a totally new project or even a revamp of an existing one. She'll ask me about my goals for the site, what I'm trying to relay to the customer and what the flow for sales will be.
I have had a beautiful site that not only attracts customers, but also has the functionality to capture their information and deliver freebies so that they can then return and go through the sales process from sales page to checkout.
Many times Michelle will see things that I do not, she'll suggest certain pop-ups or copywriting or other catchy things to do on the site that will keep people reading.
Mchelle is a total pro. She gets the work done on time, she stays on budget, and is a joy to work with. She always has a positive attitude and will always find a solution to get you to your desired outcome on the project.
You literally took all the noise and confusion out of my head and helped me gain clarity about my website and message. It was incredible.
I was so in need of a second opinion and guidance and the fact that you were recommended by B School was all the vetting I needed.
The video that you sent beforehand analyzing my current website was incredible. I watched in 5 times before we spoke to absorb everything you said and take notes. This was an incredible feature because if we had done this on the spot during our consult I would definitely have missed somethings and felt like I didn't get to ask everything that came up.
I benefitted from our session together so much. Because of our time together I was able to really hone in on what my website needed and did not need. I had been working on it for so long and because of that I was so in it that I was missing the fact that my website was not clear...at all. Once I revamp my website based on our consult I am looking forward to having your eyes on it again to make sure I am staying the course with clarity. And let's not forget all of the incredible information and guidance you have me about my launch and the back end workings of the website.
[I would recommend your service] 100,000,0000 %. You were clear, concise, made complete sense and had a rationale for everything you said. I can't wait till our next session when you look at my "new and improved " site and we can delve more into that as well as the launch strategy.
Michelle, you are incredibly smart + knowledgeable. Your practical guidance and awareness of systems is so helpful.
I had no hesitations signing up for the consult. [After the session] I have clarity on how to move forward powerfully into my next launch.
(yoga teacher, podcaster + essential oils advocate)
[I loved] how relaxed, real and genuine you are. (And encouraging and supportive!)
I also appreciated how focused your advice was, with concrete actions, and that you took the time afterward to help guide me through the execution of what we discussed. I took action immediately and the result was positive.
You’re kind, but honest and direct. You’re positive, but you don’t sugarcoat. You have a wealth of knowledge and experience and you’re great at what you do. We all need guidance sometimes, whether we’re just starting out or have been at it for a decade. I would refer old and new designers or other business owners to you.
Get traffic. Get clients. Get results.
Real-life strategies for your online business. Case studies, tutorials and how-to-do it all - even if you're not techy.
[I was worried] that I had too broad of a focus and numerous issues/questions and wouldn't be able to hone in on specifics, and thus wouldn't emerge with either clarity or actionable steps to make marked improvement on my site.
The whole process is well done... filling out the questionnaire forced me to focus and distill my thoughts, in addition to providing Michelle with some specifics to focus on when she reviewed our site. The video review is great... love having the ability to replay it and share with coworkers. And both provided a great framework for the eventual phone conversation.
I felt more informed about what elements of my website I needed to focus on and more confident in moving forward with hiring, working with, and managing a design and dev team. I think the structure and content of the Minima sessions is unique, smart, and illustrates that you're well qualified. You know your stuff, are able to communicate it well, and provide real value.
A personable, organized, articulate female in the tech-dude-dominated web world is refreshing!
It was the most insightful conversation I have had thus far on my website.
I could say what my concerns were, you validated them for me and then told me of an easy way to change them. The "experts" I have talked to so far either have no opinion or do not know how to implement the changes themselves. You were incredibly nice to boot whereas others I have spoken to have been incredibly rude or make things overly complicated (I now think to cover what they do not know). That one conversation gave me more clarity and easy solutions to my problems than any other I have had in 5 years. I wish I had done this sooner so I would not have wasted so much of my own time. A huge thank you. I hope to do it again when I progress to the next phase of my website. Even just telling me where to concentrate my efforts and where not to waste my time relieved so much stress and made me focus.
The one on one conversations and your ability to address questions I had immediately and completely with easy, yet creative answers.
I also liked how much you emphasize the way to do things that is biggest bang for littlest buck: very helpful for yoga teachers.
I added some features to my website, not quite as fancy as I'd like but they are a start. I have felt inspired to get going on projects that were only simmering in my mind. I see a path to get to where I want to go that is clearer, and easier than I thought prior to our convo.
You are creative and insightful and your advice is clear and easy to follow. What you suggest makes perfect sense and is easy to achieve. You speak with a facility that only speaks to your vast knowledge and grasp of the subjects. You are a pro.
I am really looking forward to continuing to work with you and the changes to my business I see coming as a result of your advice and help.
(yogi, author + essential oils educator )
In under an hour Michelle gave me a dozen new ideas how to jumpstart my online marketing efforts I wasn't considering.
Really impressed and thankful. I immediately started writing my blog and saw an uptick of response that quickly grew more viral than any previous efforts. It's great to learn from someone who knows the ropes and what works and what is a waste of time and money. This is the best feeling especially for someone who's a new business owner just starting up.
You're very unique in that you're a very strong strategic thinker and partner.
A lot of people have design expertise or technical expertise but few offer practical, intelligent, straightforward strategies on the best way to create sites that really work. It was a pleasure to have a consultation with you.
The real-time shoulder to shoulder problem-found --> problem fixed curriculum [was the best feature].
I am more confident that I can venture outward farther, 'cause help is only a phone call away. I understand more about online marketing and online business. I would recommend your service because you use each minute mindfully, with such an intense desire to give clients all the value you can possibly give. Great professionalism. Like we call in the military; "On Point."
Clear, effective communication.
Definitely seemed like you researched my online content prior to consultation. Direct follow up steps to reduce overwhelm factor. Placed value on all my questions and had precise, helpful, valuable answers. Action steps and clarity! I can tell you produce quality work with care and attention. Thank you, thank you, thank you! And looking forward to more.
The best part of the consult was your personal dedication in advising me on my site and offering advice and suggestions.
[I have] amazing new ideas which I am super excited about and cannot wait to apply to my site. Absolutely. You are so knowledgable, friendly, generous and helpful.I am really looking forward to receiving more of your help in the very near future.
Having been given some direction from you I was able to make an action plan for the website and thus have executed more in the past week than I have all year... literally. I went months without even viewing my website. No buono.
I recommend [your service] because it is suitable for entrepreneurs at all different stages of business/web development. No matter how much you research and learn there is nothing more valuable than specific feedback from a trusted source. It's like getting a second opinon from another doctor. Building a website is such a big deal, even if you have a great web developer there's such a benefit to doing a session and bounches the ideas off another person. Everytime we have a new idea or find a new suggestion online we find ourself saying, "'let's write that down and ask Michelle"
Looking forward to our next one!
I was clear I needed help, and that Michelle was the right person for me.
You packed a bunch into one hour. I took 5 pages of notes! Also, you covered some stuff I hadn't even considered asking, but because you have created yourself, or helped others create, online courses, you threw some very helpful information my way about how thats done.
I had specific questions about what I needed to have in this first website iteration, and got all my questions answered! It's complex and hard to build something from scratch, and its impossible to be the expert in absolutely everything in the start up mode of your busienss. Get help!! And get it often enough so you don't make expensive mistakes, waste precious time and energy. The online space is complex enough, and while I wish I could have someone do it all for me, since I can't do that at this phase, getting your expert eye is the next best thing.
(online course creator)
I was so ready for you by the time I signed up. I just knew you hadn't something I needed!
I LOVED the website review video...I loved being able to send you content beforehand...and I LOVE that you were so engaging and giving from the very beginning by sharing ideas with me in response to my contact interest message on your site. It made me feel so taken care of and a FULL YES to working more together.
In this moment, I just feel SO clear on how to improve my user experience and help guide people on my site to really ENGAGE them. It doesn't feel so hap-hazard or ad-hoc. I feel like I had such a linear page-by-page plan as well as a large vision for what's to come.
I want more 😉 Michelle, you're incredible. You are so easy to work with. I love that you have this amazing design eye with a super smart linear business strategy brain. It's such a POWERFUL combination that is rare and necessary in this online business world. It's a one-punch of love, design, strategy and intentional creation!
I was a little hesitant because I had no idea what to expect with this being my first business consultation. Yet I felt excited at the same time.
I really enjoyed being able to see myself with new eyes. I particularly loved the way you curated the session so that everything was thoroughly explained in the simplest ways. Being a non tech person, I have a hard time understanding the lingo. You were straight to the point and explained what needed to be done. I appreciated that.
I've taken all the notes into serious consideration and decided it was time to add more investment into by business. I've hired a website designer to help me re-launch and re-brand with the concepts we talked about.
You are incredible.
(YOGI + ENTREPRENEUR)
I really wanted a fresh view from someone outside the industry.
Michelle gave excellent suggestions to bring the site to its next level, bringing more life to the website, thinking in an interactive way, reminding me of the viewers experience and a deeper understanding of the website as a tool.
Before my session with Michelle I was uncertain where to take a website that had multi types of users. I was so focused on content and Michelle helped guide me to make changes that would result in more engagement, easy navigation and a site that is inviting to the end user. Her solutions will provide many benefits to the growth of this early stage business.
I appreciated your keen eye, both technically and visually, your broad experience and knowledge combined with your ability to communicate succinctly every point you covered. The model of the video critique before a phone consultation was extremely helpful.
I was feeling like I didn't have a clear enough plan to ask someone else to evaluate it...
I loved the help in drawing out specific steps on how to reach my goals. Thinking through things I can do in the next few weeks, next 3 months, and next year to help build my business let me write out specific actions I needed to take. The session greatly helped me clarify my personal and professional goals.
I have started to write out a workbook I can use in my future consultations with clients, sharing the things I have learned in business school that I think can be useful to them. The consultation also helped me approach this semester of business school with new energy, a clear focus, and an understanding of how I can apply my education in my future career.
I would absolutely recommend a consultation with Michelle. Not only is she incredibly knowledgeable and bright, she also makes a real effort to listen and assure that her insights are the perfect match for what her client is dealing with. She is an inspiration and a role model.
Michelle - I seriously think you rock!
I have purchased consulting time before, and for way too much money for what I felt I got in return. I worried that this might also be over valued... but could chalk it up to a reasonable lesson if it didn't pan out.
In one hour consultation, you managed to put another 10 hours of guided goals for me to achieve, for my website. Not only did you provide great, point-by-point suggestions and direction, but you TYPED THEM UP FOR ME! You did your homework before we talked instead of forcing me to spend that consulting time explaining myself. You led the discussion instead of me having to lead it. This - I am just now realizing - is where the real value of consultation is. Someone comes for consultation because they are either lost, at a dead-end, or out of ideas. So why is it that most consultants need the client to lead the meeting? Wow, I just thought of that, and why I would recommend you in a second. You lead the discussion so that I can learn. That's exactly how I approach my professional projects and now I realize I expect that from others!
I WILL recommend your services because:
1. You do your homework before the consultation
2. You have answers, suggestions, ideas already written down
3. You lead the discussion; the reason that is so valuable is because if I had known all the answers, I wouldn't need a consultant. Yet many consultants want to take-up your paid time to figure out the problem, instead of doing that first and then billing only for the great ideas!
4. When it comes to being a one-woman-operation, it's important to work with someone who either started out that way, or still manages her business that way. This is so she can relate to my business challenges. Michelle, you have exactly what today's entrepreneur needs when it comes to web presence, user interface, communication objectives and page-by-page call to action ideas.
5. If you are someone who already "gets" WordPress, Michelle is also a great resource for getting you to the next level of WordPress marketing tools. This is great for designers especially if they are not marketing savvy, but who can implement direction as given.
I had never done anything like this before,and I was a bit worried about the fact that I didn't feel focused.
Up until yesterday I had been waiting to know exactly what I wanted before I asked for help in setting it up. I realized I couldn't do this on my own and I felt like I really had to explain why I called in the first place, because I didn't know what do do first and I was overwhelmed. I was really afraid you were going to say you couldn't help me until I knew what I wanted and that I should go think about it and reschedule!
I loved that you looked at my site and right away could see what worked and what didn't. We got right down to business. Loved that. You really listened to me and "got" what I was trying to offer and gave me clear recommendations about how to make changes that will improve not just my site, but my business as well.
I feel like I have a direction that I know how to navigate now. I know what I need to do and who to ask for help. I couldn't wait to get going with the things you said to do. It felt so good to know I could learn to modify my own site and not be in the dark and dependent on another person to do everything for me.
Also I have a better idea about how to make things easier to navigate and find on my site. I just feel so much more confident about my offerings and how to communicate them.
You obviously have a great design sense, communication sense, and very unique skill set. Your knowledge of web design and technology along with your yoga background and experience is really special. My session with you was unlike any other, THANK YOU!
I love how you were attentive and interested in what I do. - You're super enthusiastic.
I loved all the inbound marketing advice. The specific websites for marketing information, etc. and [I benefitted] knowing that my web-influence can be bigger than I imagined. I need more time with you! You pack a ton of information and actionable to-dos into a quick call. Value added big time. You're awesome!
I am still working with the insights that you generated.
What I liked the best was] your preparedness for the call. And then you rocked it with your follow thru with me afterwards! Double whammy. And I think you saved me from wasting money on a website designer that was not going to be able to deliver what I wanted. I am clear that I have specific needs and desires and should hone in on finding the perfect match (before spending tons of money).
I think you can really hone in on the specifics of what is missing. And offer solutions to build upon. I like your energy - you just feel solid and confident and generous to me. I appreciated your full energy in the call. Somehow you managed to both listen and drive me forward.