The Guac Metric – 7 ways to increase your revenue so you can always get the guac
Somethings are universal. Like Chipotle It doesn’t matter if you’re vegan, paleo or keto. It’s a place pretty much everyone can agree on (unless you’re intermittent fasting…) A few weeks ago, I was sharing some tacos with a friend who just launched her fitness studio and is struggling to make ends meet. As we unwrapped […]
Get your site ready for 2019 – website prep checklist and guide
Wondering what you can do to get your online business ready for the new year? It’s easy to let things slide, but one of the most important things you can do to get your website ready for 2019 is make sure everything is up to date and displays accurate info. You don’t want anything out […]
How to create, record and sell audio meditation recordings
Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own thoughts and programs for your clients – or you want give a recording as part of an opt-in offer. A yogi teacher friend recently posted that her son told her that […]
Connecting the dots – designing a cohesive marketing campaign
As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice Cleanse. Want to follow along? You […]
Where’s your easy button – how can you simplify and streamline?
I’m at a point in my life where I need things to be as easy and stress-free as possible. That’s why in every project, I’m always thinking about how I can simplify and streamline. How can it be simple? How can I eliminate confusion? What can I remove and still make it work? How can […]
A designer’s take on implementing GDPR on your site
This note is for informational purposes only and should not be considered legal advice. I am not a lawyer, but I will binge an entire afternoon of Law and Order episodes. Especially the old ones. Man, I miss Lenny. That said, I am not responsible for any changes you make to your site or your […]
The lurking danger of the (over) confident consultant
Ever gotten a “helpful” email from a so-called “expert” telling you that you need to change something on your site? Or maybe you hired someone you thought knew what they were doing…but instead they screwed everything up? These “helpful folks” are more than happy to share their suggestions about your site. Most of the time, […]
New client red flags – how to avoid crazy projects
In several of the FaceBook groups I’m in, I see a lot of complaints about working with bad clients. Or complaints about how long they have to work with someone. Or canned scripts for how to break-up with clients. Why are so many people getting to that state of desperation? Why are they working with […]
Tips from a designer on building a creative business your way
I’ve officially made it 40 turns around the sun. So I made a list of 40 lessons I’ve learned running this business. May it help you with your own creative business. And I’d love to hear your rules of the road – feel free to hit reply and let me know what rules you live […]
How to avoid burnout – practical tips for creatives
Are you so over everything to do with your business? You think everyone else has it all figured out and you’re silently suffering. You’re “living the dream” of running your own business and you’re hating it. Maybe you’ve got plenty of clients and you’re making money – but you’re just not inspired anymore. Or maybe […]
In defense of running a service-based businesses
Sometimes it can feel as though everyone but you is making an app, an online course or building a membership site (and totally raking it in). Maybe you’re at a loss as to how you can create something like this for your business. Or maybe those options just aren’t the right fit for you. There […]
The sunk cost fallacy
Years ago I found best travel shoe ever. Black slip-on sneakers perfect for dealing with TSA lines. But Puma stopped making them about 5 years ago. I’ve scoured ebay and hunted deadstock. Put my name on waitlists and searched sketchy random sites in vain. Recently my final backup pair got a hole in the sole. […]
How to attract and retain high quality web design clients
One of my guilty vices is following various members of the Kardashian clan on instagram. There. I finally admitted it out loud. But you know what? They play the the marketing game almost better than anyone else – and they know how power and influence can make or break a brand. Recently I was scrolling […]
What to consider when planning a website renovation
Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially if there’s a lot […]
3 easy ways to upgrade your website for speed, ease and security
Why putting this off is costing you… I’ve been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just “easier” to keep things as they were rather than deal with any hassles. I have […]