As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice Cleanse. Want to follow along? You […]

I’m at a point in my life where I need things to be as easy and stress-free as possible. That’s why in every project, I’m always thinking about how I can simplify and streamline. How can it be simple? How can I eliminate confusion? What can I remove and still make it work? How can […]

This note is for informational purposes only and should not be considered legal advice. I am not a lawyer, but I will binge an entire afternoon of Law and Order episodes. Especially the old ones. Man, I miss Lenny. That said, I am not responsible for any changes you make to your site or your […]

Ever gotten a “helpful” email from a so-called “expert” telling you that you need to change something on your site? Or maybe you hired someone you thought knew what they were doing…but instead they screwed everything up? These “helpful folks” are more than happy to share their suggestions about your site. Most of the time, […]

In several of the FaceBook groups I’m in, I see a lot of complaints about working with bad clients. Or complaints about how long they have to work with someone. Or canned scripts for how to break-up with clients. Why are so many people getting to that state of desperation? Why are they working with […]

I’ve officially made it 40 turns around the sun. So I made a list of 40 lessons I’ve learned running this business. May it help you with your own creative business. And I’d love to hear your rules of the road – feel free to hit reply and let me know what rules you live […]

Are you so over everything to do with your business? You think everyone else has it all figured out and you’re silently suffering. You’re “living the dream” of running your own business and you’re hating it. Maybe you’ve got plenty of clients and you’re making money – but you’re just not inspired anymore. Or maybe […]

Sometimes it can feel as though everyone but you is making an app, an online course or building a membership site (and totally raking it in). Maybe you’re at a loss as to how you can create something like this for your business. Or maybe those options just aren’t the right fit for you. There […]

Years ago I found best travel shoe ever. Black slip-on sneakers perfect for dealing with TSA lines. But Puma stopped making them about 5 years ago. I’ve scoured ebay and hunted deadstock. Put my name on waitlists and searched sketchy random sites in vain. Recently my final backup pair got a hole in the sole. […]

One of my guilty vices is following various members of the Kardashian clan on instagram. There. I finally admitted it out loud. But you know what? They play the the marketing game almost better than anyone else – and they know how power and influence can make or break a brand. This week I was […]

Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially if there’s a lot […]

Why putting this off is costing you… I’ve been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just “easier” to keep things as they were rather than deal with any hassles. I have […]

If you aren’t already using landing pages to gain subscribers, this is your time to start! Want to advertise effectively? Setup a landing page and direct your ads to those pages – you’ll get higher conversion rates (and more buyers) when you send visitors to a page with the specific answers they’re looking for. You […]

Every week I get emails from designers looking to get more clients. And almost everyone fits in one of two scenarios: 1. FEAST OR FAMINE CYCLE: Maybe you’ve been totally booked (and overwhelmed with work) for months and haven’t done outreach or marketing in ages. But now your projects have ended and you’re in freakout […]

I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]

I freely admit that I suffer from shiny object syndrome – and I’m always thinking about the next thing I’m creating for myself or my clients. But a few weeks ago I was listening to a webinar where the speaker talked about reinvigorating sales of evergreen products. And he suggested re-launching the same product multiple […]

10 years ago this week I flew the coop. I left my job as a software developer and started my own business. Not gonna lie, there’s been a LOT of ups and downs. And some things haven’t changed. I still work at home. I still work barefoot. And I still do my best work really […]

I call it iron chef web design. When you need to get a new site up as fast as possible. Last weekend the small gym that my husband and I go was featured in a large local event that attracts thousands of potential clients. But they knew their current site wasn’t doing them any favors. […]

I’ve used MailChimp to send my newsletters for the past few years – and I still think it’s a great service (and you can’t beat the free price when you’re starting out). But now that my business is moving away from service based offerings to more products and courses, I needed a more powerful solution. […]

I’m calling it – this is the year of the online course. It seems like everyone’s got a course (or in the process of making one…) So why shouldn’t you? I hear it from people all the time – they want to build a huge online course because they see the gurus do it. They […]