Photos can make or break your digital project. One of my favorite methods of making sites feel fresh and different is to use custom photography. Wherever possible I try to avoid using stock photos – nothing worse than using the same old tired photo you see on every other site! Instead I recommend that clients […]

Passive income. The holy grail of online businesses. Products, courses and offers that make you money while you sleep. I’m here to tell you that there’s real work behind generating passive income! This week’s Minima question comes courtesy of one of my readers, Lucy. “Can you share how you launched your book and how you […]

Here’s the problem. You have a site, but you never visit it (or maybe you don’t keep it up to date) – so you don’t know that anything is wrong until other people tell you! Here’s how you can avoid the 5 biggest site mistakes I see all the time. 1. Contact form doesn’t work […]

I never thought when I started my business that I’d still be working for myself (and still loving what I do). I’m so honored to work with amazing clients and challenging projects that make a difference in this world. I’ve collected 9 tips from some of my hardest lessons – I’d love to hear from […]

Curious about building your own online course? In this second video of the series from Minima Designs, I’ll show you how to track and convert visitors to a newsletter interest list for your course. Visit the live course at artofattention.com/meditation. Tools used to build the site E-newsletter service Campaign Monitor WordPress (page layout and course […]

Have you been thinking about building your own online course? In this new series from Minima Designs, I’ll show you exactly the tools and services behind the scenes of a real online course. Visit the live course at artofattention.com/meditation. Tools used to build the sales page WordPress (page layout and course structure) Divi is a […]

I’ve been mentoring and talking with designers for the last few years – and when I survey my audience about what they struggle with most in their business, three answers pop up the most. The most common responses? the fear that they don’t know enough the fear that they’re not credible enough to promote (and […]

A reader wrote in saying that he didn’t have money for marketing. But guess what – you don’t need to spend a lot to market yourself! The local non-profit I help with recently participated in an amazing citywide fundraising campaign. There wasn’t a huge budget to spend on marketing and promotion – but at the […]

Looking to make your site stand out from the crowd? Using stock photos can often make your site feel generic. In this special photoshop Minima Tutorial, I’ll show you how you can use filters and actions to create gorgeous, unique graphics for your custom site. Products used in this tutorial All of the effects, fonts […]

Recently an old work colleague reached out to me – after several years of super high profitability doing niche-specific work, his core client suddenly stopped getting new projects .. and as a result, so did he. After years of not connecting with others, now he was trying to re-engage with his network to get new […]

I’ve been getting this question a lot lately in my one-on-one designer consultations. Maybe you’re new to design or maybe you started out like me – having worked for someone else for years, you’ve got no idea how to generate leads and get new clients. When you’re just starting out, everything about your business can […]

Want to know why some designers are consistently busy and others can’t seem to get enough work? What’s the secret to a never-ending a stream of new clients and consistent cash flow? Explore the art of the follow-up. How many times have you gone into a store and not purchased anything. Did the clerk or […]

Looking to create your own version of a pop-up optin box? In this Minima tutorial, I’ll show you exactly what I use to easily create high-converting pop-up boxes. Create, test and tweak away! Click here for the OptinMonster plugin featured in this tutorial.

Last week I was in Denver for a tech conference. When I called to check in with my husband, he asked if I had gotten the pet fish. I didn’t know it, but one of the fun perks of my hotel was a goldfish for your room. When I relayed this to my new friends […]

Are you planning a website redesign? Watch the video below to review a few points to consider before you redesign your site.