The Art of the Online Course: Part 2 – The Newsletter List
Curious about building your own online course? In this second video of the series from Minima Designs, I’ll show you how to track and convert visitors to a newsletter interest list for your course. Visit the live course at artofattention.com/meditation. Tools used to build the site E-newsletter service Campaign Monitor WordPress (page layout and course […]
The Art of the Online Course: Part 1 – The Sales Page
Have you been thinking about building your own online course? In this new series from Minima Designs, I’ll show you exactly the tools and services behind the scenes of a real online course. Visit the live course at artofattention.com/meditation. Tools used to build the sales page WordPress (page layout and course structure) Divi is a […]
What to do when you think you’re not good enough
I’ve been mentoring and talking with designers for the last few years – and when I survey my audience about what they struggle with most in their business, three answers pop up the most. The most common responses? the fear that they don’t know enough the fear that they’re not credible enough to promote (and […]
Lessons learned from raising 30k in 30 hours
A reader wrote in saying that he didn’t have money for marketing. But guess what – you don’t need to spend a lot to market yourself! The local non-profit I help with recently participated in an amazing citywide fundraising campaign. There wasn’t a huge budget to spend on marketing and promotion – but at the […]
How to make your stock photos look “not so stock”
Looking to make your site stand out from the crowd? Using stock photos can often make your site feel generic. In this special photoshop Minima Tutorial, I’ll show you how you can use filters and actions to create gorgeous, unique graphics for your custom site. Products used in this tutorial All of the effects, fonts […]
What to do when you lose your main source of income
Recently an old work colleague reached out to me – after several years of super high profitability doing niche-specific work, his core client suddenly stopped getting new projects .. and as a result, so did he. After years of not connecting with others, now he was trying to re-engage with his network to get new […]
How do you get more design clients – especially if you’re just starting out?
I’ve been getting this question a lot lately in my one-on-one designer consultations. Maybe you’re new to design or maybe you started out like me – having worked for someone else for years, you’ve got no idea how to generate leads and get new clients. When you’re just starting out, everything about your business can […]
The art of the followup
Want to know why some designers are consistently busy and others can’t seem to get enough work? What’s the secret to a never-ending a stream of new clients and consistent cash flow? Explore the art of the follow-up. How many times have you gone into a store and not purchased anything. Did the clerk or […]
Building a better pop-up optin
Looking to create your own version of a pop-up optin box? In this Minima tutorial, I’ll show you exactly what I use to easily create high-converting pop-up boxes. Create, test and tweak away! Click here for the OptinMonster plugin featured in this tutorial.
Lessons from a goldfish
Last week I was in Denver for a tech conference. When I called to check in with my husband, he asked if I had gotten the pet fish. I didn’t know it, but one of the fun perks of my hotel was a goldfish for your room. When I relayed this to my new friends […]
The art of the redesign
Are you planning a website redesign? Watch the video below to review a few points to consider before you redesign your site.
Before you leave that day job
Recently I’ve had a few folks write me about when is it the right time to leave the day job. When I started my business over a decade ago, I was terrified that I had no idea what I was doing. I’d been working at a small firm in DC that had its own office […]
How to pick the perfect plugin
Confused on how to pick the right plugin? Watch the video below to see how I evaluate and review plugins for my site. Determine your needs Don’t just install the first one you see without researching it Check to see when it was last updated Check for support issues Check the cost Evaluate plugins on […]
The art of the elegant opt-in
I’m so thrilled with the response to my last video – and a got a lot of questions about how I made the elusive horizontal opt-in. I used widgets to hold my newsletter sign-up code – There are several widget areas already available for use in this particular theme (Parallax Pro Theme from studiopress.com). and […]
Behind the Curtain – what happens when a web designer redesigns her own site?
Watch the video review of my own site as I explain my 6 goals for my website redesign and the strategies I employed to remake my site. Links mentioned in the video Parallax Pro Theme from Genesis Business Professional Font from You Work for Them Typekit from Adobe Envira Gallery