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Online Business Strategy | Web Design Mentorship

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Three free tech tools to explain yourself faster

Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]

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New ways to encourage user engagement and customer retention with your course or membership

It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]

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How to create an email opt-in challenge for lead generation

If you’ve been doing the online marketing thing for a while, you might be familiar with the “challenge” concept to get more leads and opt-ins. Typically this is an event of some kind that spans a series of days and the subscriber gets an email each day with a link to take a specific action. […]

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How to ask for (and get!) great testimonials

How to get valuable testimonials and feedback from your clients.

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How I created and launched a 5 figure mini-course in less than a week

I recently gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the midst of running two launches for […]

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The best stock photo and graphic design resources to make your projects stand out

Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]

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How to create a landing page in 5 minutes or less

One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]

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How to make, sell, launch (and re-launch) your ebook

Ebooks are one of my favorite “easy” win digital products to create and sell. I know not everyone loves e-books because they can be considered “low value” in a world of expensive courses and masterminds. But I love e-books for a few reasons:

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The best products and services to run your online business

I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]

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what goes in your media kit

How to create your media kit

If one of your goals is to get yourself more visibility, then one of the best things you can do to prepare is create your media kit. A media kit (or press kit) provides a professional and polished presentation with key information about your brand – it’s like a resume for your business. Do you […]

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How to create, record and sell audio meditation recordings

Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own affirmations and programs for your clients – or you want give away recording as your freebie opt-in offer to help you generate leads. A yogi teacher friend recently posted that her […]

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How to get paid to teach your class online (even if you have no budget)

So you want to take your teaching online – and you need to do it fast. I’m here to guide you through the process so you can get up and running as simply and as fast as possible – even if you have almost no budget. Note: there’s about a million and a half ways […]

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Why I switched from the chimp: Mailchimp vs ConvertKit (Kit)

When I got started with my service-based business, I wasn’t super focused on growing my list (big regret on my part!) and my newsletter requirements were pretty simple – I just needed one simple signup form with one opt-in offering. But as I started offering more products and courses, I knew I needed to focus […]

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What to consider when planning a website renovation

Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially if there’s a lot […]

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How to find, organize and repurpose your content

When I do strategic planning work with clients, I find that often they have NO idea just how much content they’ve already created over the years. So we’re going to dig deep to find those content nuggets you can rinse and reuse and take an accounting of what you’ve already created. Where to find your […]

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