Have you struggled to create a successful web design business?
I’ve been a web designer since 1999, and I’ve run my own web design business since 2006.
I’ve made over six figures the last 4 years – but it wasn’t always that way.
When I first started out, I struggled to find work and I was always worried about where the next client was going to come from.
- I changed (and expanded) my offerings
- I doubled my prices – and I got it
- I started working with my ideal clients who respected my work AND my advice
- I started creating my own products
- I’ve implemented strategies that have raised my gross income
- I’m never worried about finding more clients
- …And most importantly, my business actually makes me happy!
Now my word of mouth and referrals is strong enough that I say NO to a lot more projects that I say yes – instead of always saying YES to the wrong types of jobs … and clients!
Now I have a business that serves the people I want and a life I now love.
Not sure where to turn for help with your web design business?
I’m now offering Minima Sessions just for designers.
Get clarity on your business AND your clients.
Your Minima Session includes:
Custom video review of your site
I cut to the chase and tell it to you straight – what you need to change today on your website to attract (and convert!) prospective clients.
60 minute Skype or phone call
Got an inkling of what you want to do with your online business, but not sure what to do next? We’ll reverse engineer where you want to be to get you started today.
How it works
Sessions are held via phone or Skype.
Prior to our session, you’ll be sent a comprehensive questionnaire. Your video review will be posted to a private page where you can review it before our call. During our call you’ll be given strategic recommendations and actionable strategies to help your business.
Note: A limited number of consult slots are available per month.
Price: $325 per session
I was a little nervous about opening myself up to critique, but because I’ve followed Michelle for some time and know she walks her talk, I knew she was the right person to trust. I loved the fact it was recorded, and that I could jump around from topic to topic. I had a lot of areas of my business I wanted Michelle to speak into, and I didn’t feel rushed or pressured to only ask about a couple of things. I also liked how follow ups were mentioned (with a special rate) because I really like the idea of checking in in a few weeks to stay accountable to what we spoke of on our call.
While it’s only been a couple of days, I can already tell this is one of the best things I’ve done for my business this year- a game changer! I got permission to make some hard decisions and strategies to up level in the way I want to. Michelle identified several opportunities for my business and really encouraged me in my personal potential. I could tell she could see my strengths as a person, and not just as a business.
I’ve looked at coaching for designers before, and none were as individual, for people like me who aren’t just starting out, or run by people who seemed like they still actually enjoyed what they were doing! You were kind, honest, direct, specific. I was nervous going into it and you made me immediately feel at ease and like you were my ally.
I’m just so confident coming away from this. I’ve never been coached in a way that made me feel like 1) I’m not “behind” at my current stage, but I have permission to pivot 2) I don’t have to give up other things I’m passionate about for my business 3) Just such specific, actionable feedback in general. The fact that you KNOW this business and are aware of how much it’s changed and its pain points was helpful. I think a lot about the future of the internet and the way you helped me think about my skillset and role as the face of my business was huge.
Kristen Estes (Web Designer / Agency Owner)
I’d been eyeing [the consult] up for a while and felt finally ready (enough) to give it a go. Everything was put at ease after I received the website review. It gave me the jumping off point for what I wanted to discuss during our call.
The website review alongside the free-for-all agenda [was the best]. Being able to jump from topic to topic was great and covering SO much in just one call.
My head is still spinning… but in a really great way. I have SO many things to implement now. It’s really given me an actionable list for what needs to happen to really up my game and take my business to the next level.
You’re very personable and kind. But you’re not afraid to be honest to help me grow.
I appreciate your time and look forward to staying connected!!
Katie O’Brien (Web Designer)
I followed you for a couple of years and you always gave me the impression of being a honest and helpful person. I think the website review was fantastic. You went into specific details with practical advice. [I’ve benefitted most from] direction, which was my main concern to start with. I now see a path I can follow to take my business up to the next level. I think is totally worth the money. You are very easy to talk to and most importantly you gave my very valuable advice. Thank you so much!
Veronica Dunovits (Web & Graphic Designer, Australia)
After reading some of Michelle’s blogs and watching some of her videos I had very little hesitation about signing up for a consult session. It was clear that I could learn from her and I was ready to make some changes to my business.
Getting a solid plan for moving forward. I got a lot of good information from the phone call and the website review and got a solid plan for moving forward. Michelle helped me prioritize the most important action items.
I got clarity on how to find the kind of clients that I wanted to work with. I had been rolling a lot of ideas around in my head but I did not know where to start. Michelle pointed me to “Start Here” page. I feel inspired again.
I would recommend your service to other designers that are ready to take their businesses to the next level because your prices are reasonable and your advice is motivating. When I grow up I want to be like Michelle!
– Katie Rosebraugh (web designer)
Since we have been following your blog and newsletter we felt confident and comfortable reaching out to you for a session. Trust had been built of your knowledge, expertise and professionalism. Your communication is so clear and concise and we highly value your example.
Since Ana and I have not received much guidance from others in this field it was so exciting to complete our new website knowing that your services were available to review it. We loved the whole experience but what we liked best about the consultation was how thorough you were in the review, open and transparent with your own journey and in giving actionable advice.
Wow! We have greatly benefited. We have implemented many of your suggestions already on the website, in our internal process and on our proposal and contract. Ana and I sat down the day after our consult to make changes to the site and within only a few hours we received 2 new leads that filled out our contact form! We were so overjoyed and amazed. We feel increased clarity in our offerings and who we can help! Thank you!
YES! We feel working with a mentor/guide who is a few steps of us like you are is invaluable. It has given us direction on where we can continue to refine our offerings, infuse more clarity in our communication and vision for how we can grow in new ways. We all need this!
You are amazing Michelle! Ana and I are so appreciative for your services and gifts. You really care and we felt your presence. Thank you for walking your talk and for sharing it so openly with us. Your expertise really shines! We are excited for the next opportunity to work with you!
– Shelby + Ana Sanchez + Salatino (web designers)
[I loved] how relaxed, real and genuine you are. (And encouraging and supportive!). I also appreciated how focused your advice was, with concrete actions, and that you took the time afterward to help guide me through the execution of what we discussed. I took action immediately and the result was positive.
You’re kind, but honest and direct. You’re positive, but you don’t sugarcoat. You have a wealth of knowledge and experience and you’re great at what you do. We all need guidance sometimes, whether we’re just starting out or have been at it for a decade. I would refer old and new designers or other business owners to you.
– Emily French (web designer)
We weren’t entirely sure how a consulting session could help us. We were feeling stuck with the business, not knowing how to move forward and what needed fixing or not. At the same time, we didn’t want to hear advice we already knew (like “get more traffic” or “talk to the right people”) without having a way of knowing whether we were implementing it correctly or not.
The pre-recorded video review of our site was a very helpful preparatory step, but definitely the live session where we could ask whatever we wanted was the best part.
The consultation gave us a much needed expert and “outsider’s” perspective on our website and business, and helped us find clarity with what we were trying to achieve as a business and who we were trying to attract with our website. After our call with Michelle we had a clear list of actions to take, prioritized by order of importance, and new ideas about how to approach aspects of the business where we have been feeling stuck.
We would definitely recommend your service to other designers and creative entrepreneurs as well. We think it’s very important for everyone to be able to open up their business and their mind to expert suggestions and recommendations, and your services certainly fall within that category. There’s so much (often contradictory) advice floating around the internet nowadays it’s often difficult for business owners to know who to listen to and what to do first. We think you provide that much needed guidance to get people like us to the next level.
We really enjoyed chatting with you and we thank you for taking on ALL of our questions and dealing with both our perspectives. We feel we’ve learned a lot and benefitted greatly from the session.
– Stella & Julia (designer + copywriter)
At first I was very hesitant to pay another web designer for consulting services about how I run my business. I thought perhaps she would tell me things I already know. I also thought that I must not be a real professional designer if I have to pay another web designer for advice.
I loved the interactive video. It was a real eye opener. Michelle walked me thru page for page on my own website detailing everything that was not working for my site and gave me a direction on how to make my content and design better for conversions.
The phone consultation is awesome as well. I have the opportunity to write down any questions I have and she answered all of them very professionally.
I have a direction on how to redesign my site for better conversion. I have also been given great advice as to why I should raise my prices and how to convince people that I am worth the amount I charge.
I have already recommend her service to another freelance web designer friend of mine. I was amazed by the video and all the useful information I got from it. I know he could use the same advice for his own site he has struggled with for years as well.
I am incredibly grateful to Michelle for convincing me to make that jump in pricing and all the helpful advice she gave me that has pushed me to want to redesign my content. Making the decision to pay for the consultation was well worth it and I will for sure be a future client again. Thank you so much!
– Heather W. (web designer)
[I hesitated because] generally I don’t like other designers ; ) LOL And don’t ever open myself to criticism from other designers.
We covered a lot of ground and Michelle didn’t hold back her information just because we are “competitors.” She was extremely generous with her knowledge. I have a confidence about how to move forward and upgrade my designs for myself and my clients so we can all be more effective. I’ve already started streamlining my design. Michelle’s ideas are simple and quick to implement, yet powerful. This is a great value and I would suggest other website designers use Michelle’s unique service. Michelle is open and non-judgemental. Her offering is unique because usually successful marketers don’t like to reveal their insider secrets. Michelle is not like those other marketers. She’s forthcoming and generous.
-Julia S. (web designer)
It was absolutely worth the fee, especially with the added Vimeo video that I can now check back on at anytime.
I think what I appreciated most was that you provided actual steps to take and avenues to pursue that was specified for my exact situation. For example, it wasn’t just ‘get yourself featured somewhere’, I very much appreciated that you gave real world suggestions rather than just vague options of what to do.
I believe I have more focus on where to take things next. Especially from having a fellow web designer critique my site in an honest way. I think I fell into the category of ‘designing for other designers’ when I initially came up with my concept for my site, rather than thinking about what would speak best to my potential clients.
It was quite clear to me as we spoke that you’re very knowledgeable in this field and know what works and what doesn’t. I feel like the information you gave wasn’t just run of the mill info that you can find on any number of blogs, but that it was very personalized to my specific situation.
Just a huge thank you again Michelle, I really appreciate the advice and information you provided me. I will be sure to touch base with you for a follow up, to keep you in the loop of how things have progressed.
– Mike Watterson (web designer)
The structure [of the consult] really worked. I love the fact that I can keep the video and review it whenever I want. And the call was essential, as well. The combination of the two is perfect.
I just booked a client using the tactics you suggested. So that’s a huge win right away!
My other big takeaway is getting my new service offering realized and thought out. It’s kind of brilliant and I can’t wait to develop it and launch it.
And finally, my new pricing structure just makes sense and solves a problem I had with booked clients flaking out.
I also received a nice boost because I was feeling a bit “am I even any good?” and having your cheerleading helped.
My biggest benefit was I was feeling really heavy and uncertain about my business. I was feeling depression and a lack of clarity and focus about it all. Now I have clear steps to take to improve it, and that makes me feel 1,000 times better. I feel energized and happy about it again!
I will absolutely recommend your service. You over-delivered big time, booked me in quickly and without fuss, and gave me valuable, useful advice. You were prompt, professional, and fun to talk to. Best part of all, the part that’s invaluable to me, is that you totally GET IT. You know my industry inside and out, and with your track record I know I can trust you 100%. And that is really the invaluable part for me.
Everything about it was a big win for me, and I’ve done nothing but rave about you. I’m deeply appreciative!
– Zsofi Koller (web designer)
We know Michelle does great work and could totally justify the cost by asking ourselves “if this saves us or earns us x amount down the road, it will be worth it!” All of the tools [she suggested] were implemented immediately and we are definitely seeing the payout. I have a running list of items from the consultation I would also like to implement in phase 2. Michelle is structured, organized, and brings so much experience to the table. I also appreciated the way she was able to keep the conversation free-flowing so nothing got stagnant or felt stiff, the whole process felt very organic.
– Elizabeth Sobka (design agency)
There really wasn’t any hesitation about purchasing the session since we recognized the value of your offerings. I really appreciated the interactive exercises you guided us through. It helps to have hands on the material. We have put some initiatives into play and feel really good about where Boomhitch is going in 2014.
You are a great inspiration and we are happy to spread the word about your services. From the moment we sat down with you it didn’t feel like a one sided interaction. There was communication and flow throughout the whole experience. I was engaged from start to finish. One of the mayor things I took from our session is that it helps to really get clear of what your offerings are but also realize that what you offer can evolve as your clients evolve.
– Angela Prado (design agency)
I wasn’t sure if this would be another instance of money spent on empty promises. I loved the video and how you pointed out why the changes needed to be made. This is the most honest someone has been about my website.
I have clarity on what to focus on the next 6 weeks and it’s good to know that I can come back to have my work reviewed and make progress on personal development to better serve my clients I highly recommend this service to anyone who wants to save themselves time and money. The honest feedback helped me take a look at my website on a client’s perspective, it helped me realized how much money I was losing because It wasn’t clear what my services were or what my website was about. Michelle honesty saved me a lot of money and help me redirect my effort on what will help me bring more clients to the door.
– Webly A. (web designer)
[I had no hesitation on purchasing a session] because you are so generous with information in your newsletters. The video and follow-up report really made it for me. I was having QUITE a day before our phone consult, was really flustered and had a hard time absorbing all of the information during the call. So to watch the video later…amazing. It all fell into place at that point. I sat down later that day and made the really fast changes to my site. That [one change you recommended] made my site feel about 75 times more authentic. I am grateful to have that matter settled and it feels so much better this way. And I’m looking forward to making the other changes to the site.
– Nicole H. (web designer)