THE BEST TOOLS FOR YOUR MODERN BUSINESS
minima shop
This is my ever-growing list of products, plugins, software and resources I use and trust for my business. I only recommend those services that I actually use in my own business. Please note that I am an affiliate for many of the resources listed below. As an affiliate, I may earn a referral fee if you purchase these products based on my recommendations.
MINIMA GUIDE
to GETTING PAID ONLINE
Ready to take your in-person offerings online - or maybe you're ready to create your own digital products and start making passive income? The Minima Guide to Getting Paid Online answers all your questions about how to sell your products and services easily online so you can stop spinning your wheels and start selling like a pro.
MINIMA GUIDE to LAUNCHING YOUR SITE
This 81 page digital guidebook features 11 distinct chapters with content specific checklists to cover every feature of your site. Get the insights, tools and checklists that I've developed and refined over the last 13 years of launching and managing hundreds of websites.
ENVATO ELEMENTS
This is my absolute favorite (and cheap!) subscription site. I use this for everything from stock photos and design elements, to keynote and powerpoint templates to icons and fonts and audio files. I am on this site almost every single day to find graphics and elements for social media accounts, custom design work and marketing materials. And I've used their templates as the design foundation for my ebooks and online courses.
KAJABI
Run your site, your courses and your products all from this all-in-one service. I could build my own membership / course sites - but I prefer to use Kajabi. It's quick to setup and get going - and has tremendous customer support. Plus they're always adding amazing new features.
WPENGINE
My favorite web host for WordPress - all of my premium clients go here (and where I host my own sites). Blazing fast speeds and tremendous customer support. Well worth it.
SEMRUSH
Want to know how your site is performing? Want to do competitor analyics? Looking to improve your SEO? SEMRush is an amazing tool that gives you tons of insight on what's working, what's now (and what's potentially harmful) on your site. Fix your site and get found by more people!
GENESIS
I've used the Genesis theme as the basis for ALL of my custom sites for the last three years - rock solid and great support. Purchase the pro pack and get lifetime access to all of their themes! Want a simple theme that you can dress up? Start with their base framework and build the site of your dreams!
BEAVER BUILDER
THIS is the plugin I've been waiting for - a page builder that is intuitive and allows me to create the layouts I want on-screen (full-width rows and images? yes please!) The best part? No ugly shortcodes left behind if disabled. This plugin is GENIUS and I use it on every site.
SITEGROUND
A great economical hosting option to get you started.
OPTIN MONSTER
Love this pop-up plugin - tons of options -from simple to robust customization. I've doubled my opt-in conversion rate by using this plugin.
SEEDPROD
Create gorgeous coming soon pages.
LINKWHISPER
Build smart internal links so you can rank better in Google!
GRAVITY FORMS
By far THE BEST plugin for wordpress forms.
Combine with paypal to conduct quick transactions (such as taking deposits for a retreat). Use to manage guest post submissions or to poll your audience - it's the ginzu knife of plugins! Quick tip - connect your contact form to your mailing list for instant email signups!
TRYINTERACT
Finally an easy way to build quizzes that are amazing list builders and lead-generating tools for your site!
SCREENFLOW
Amazingly easy-to-use video capture software - this is the tool that allows me to record all my how-to videos and voice-over site reviews.
SHOPIFY
Selling physical goods?
I highly recommend Shopify - easily handles the details like taxes, live shipping rates and can even be connected to drop-shippers.
ZOOM
This is the best way to to do video conferencing - so much more reliable than Skype or Google Hangouts. Can record separate audio and video files. You can even run webinars!
CONVERTKIT
Perfect if you're just getting started building your list. ConvertKit is fast and easy-to-use. What I use for my own email list.
GET HARVEST
Easy online invoicing - get paid quicker!
BONJORO
Connect with new clients and prospects by sending them custom videos direcly to their email account! Super great way to convert readers into buyers.
ENVATO ELEMENTS
This is my absolute favorite (and cheap!) subscription site. I use this for everything from stock photos and design elements, to keynote and powerpoint templates to icons and fonts and audio files. I am on this site almost every single day to find graphics and elements for social media accounts, custom design work and marketing materials. And I've used their templates as the design foundation for my ebooks and online courses.
MOO
Print clever sized postcards and "luxe" business cards for your business.
YOU WORK FOR THEM
I LOVE this site - great resource for unique fonts and illustrations. High-quality, unique background images and textures.
MINTED
Absolutely gorgeous holiday cards, booklets, and pre-designed paper products for your business.
CREATIVE MARKET
AMAZING resource to find unique fonts, images and pre-made graphics.