Ever gotten a "helpful" email from a so-called "expert" telling you that you need to change something on your site? Or maybe you hired someone you thought knew what they were doing...but instead they screwed everything up? These "helpful folks” are more than happy to share their suggestions ...
DIGITAL STRATEGY
The sunk cost fallacy
See that black shoe above? It was the best travel shoe. Black slip-on sneakers perfect for dealing with TSA lines. But Puma stopped making them about 5 years ago. I’ve scoured ebay and hunted deadstock. Put my name on waitlists and searched sketchy random sites in vain. Last week, my ...
What I learned from a Kardashian
One of my guilty vices is following various members of the Kardashian clan on instagram. There. I finally admitted it out loud. But you know what? They play the the marketing game almost better than anyone else - and they know how power and influence can make or break a brand. This week I ...
What to keep in mind when planning a website renovation
Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Recently I relaunched aromaticstudies.com. This short behind-the-scenes video shares with you some of the design and content choices we made when renovating the website. Planning your own ...
How I relaunched my e-book
I freely admit that I suffer from shiny object syndrome - and I'm always thinking about the next thing I'm creating for myself or my clients. But a few weeks ago I was listening to a webinar where the speaker talked about reinvigorating sales of evergreen products. And he suggested re-launching ...
Why you shouldn’t build a big online course right now
I'm calling it - this is the year of the online course. It seems like everyone’s got a course (or in the process of making one…) So why shouldn’t you? I hear it from people all the time - they want to build a huge online course because they see the gurus do it. They envision the profit ...
Behind the scenes – Creating and launching online products
I'm always encouraging everyone I know to start thinking (and creating) products to sell online. From e-books to online courses and membership sites, online education is a huge (and still vastly underserved) marketplace. It doesn't matter if you're a yoga teacher, web designer or still figuring out ...
passive income and the art of promoting your evergreen products
Passive income. The holy grail of online businesses. Products, courses and offers that make you money while you sleep. I'm here to tell you that there's real work behind generating passive income! This week's Minima question comes courtesy of one of my readers, Lucy. "Can you share how ...