DIGITAL STRATEGY

I'm at a point in my life where I need things to be as easy and stress-free as possible. That's why in every project, I'm always thinking about how I can simplify and streamline. How can it be simple? How can I eliminate confusion? What can I remove and still make it work? How can it be ...

Ever gotten a "helpful" email from a so-called "expert" telling you that you need to change something on your site? Or maybe you hired someone you thought knew what they were doing...but instead they screwed everything up? These "helpful folks” are more than happy to share their suggestions ...

Years ago I found best travel shoe ever. Black slip-on sneakers perfect for dealing with TSA lines. But Puma stopped making them about 5 years ago. I’ve scoured ebay and hunted deadstock. Put my name on waitlists and searched sketchy random sites in vain. Recently my final backup pair got a ...

One of my guilty vices is following various members of the Kardashian clan on instagram. There. I finally admitted it out loud. But you know what? They play the the marketing game almost better than anyone else - and they know how power and influence can make or break a brand. This week I ...

Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially ...

I'm calling it - this is the year of the online course. It seems like everyone’s got a course (or in the process of making one…) So why shouldn’t you? I hear it from people all the time - they want to build a huge online course because they see the gurus do it. They envision the profit ...