Somethings are universal. Like Chipotle It doesn’t matter if you’re vegan, paleo or keto. It’s a place pretty much everyone can agree on (unless you’re intermittent fasting…) A few weeks ago, I was sharing some tacos with a friend who just launched her fitness studio and is struggling to make ends meet. As we unwrapped […]
DIGITAL STRATEGY
Get your site ready for 2019 – website prep checklist and guide
Wondering what you can do to get your online business ready for the new year? It’s easy to let things slide, but one of the most important things you can do to get your website ready for 2019 is make sure everything is up to date and displays accurate info. You don’t want anything out […]
Where’s your easy button – how can you simplify and streamline?
I’m at a point in my life where I need things to be as easy and stress-free as possible. That’s why in every project, I’m always thinking about how I can simplify and streamline. How can it be simple? How can I eliminate confusion? What can I remove and still make it work? How can […]
The lurking danger of the (over) confident consultant
Ever gotten a “helpful” email from a so-called “expert” telling you that you need to change something on your site? Or maybe you hired someone you thought knew what they were doing…but instead they screwed everything up? These “helpful folks” are more than happy to share their suggestions about your site. Most of the time, […]
The sunk cost fallacy
Years ago I found best travel shoe ever. Black slip-on sneakers perfect for dealing with TSA lines. But Puma stopped making them about 5 years ago. I’ve scoured ebay and hunted deadstock. Put my name on waitlists and searched sketchy random sites in vain. Recently my final backup pair got a hole in the sole. […]
How to attract and retain high quality web design clients
One of my guilty vices is following various members of the Kardashian clan on instagram. There. I finally admitted it out loud. But you know what? They play the the marketing game almost better than anyone else – and they know how power and influence can make or break a brand. Recently I was scrolling […]
What to consider when planning a website renovation
Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially if there’s a lot […]
How I relaunched my e-book
I freely admit that I suffer from shiny object syndrome – and I’m always thinking about the next thing I’m creating for myself or my clients. But a few weeks ago I was listening to a webinar where the speaker talked about reinvigorating sales of evergreen products. And he suggested re-launching the same product multiple […]
Why you shouldn’t build a big online course right now
I’m calling it – this is the year of the online course. It seems like everyone’s got a course (or in the process of making one…) So why shouldn’t you? I hear it from people all the time – they want to build a huge online course because they see the gurus do it. They […]
Behind the scenes – creating and launching online products
I’m always encouraging everyone I know to start thinking (and creating) products to sell online. From e-books to online courses and membership sites, online education is a huge (and still vastly underserved) marketplace. It doesn’t matter if you’re a yoga teacher, web designer or still figuring out what you want to do – creating your […]
passive income and the art of promoting your evergreen products
Passive income. The holy grail of online businesses. Products, courses and offers that make you money while you sleep. I’m here to tell you that there’s real work behind generating passive income! This week’s Minima question comes courtesy of one of my readers, Lucy. “Can you share how you launched your book and how you […]
The five things you need to test right now
Here’s the problem. You have a site, but you never visit it (or maybe you don’t keep it up to date) – so you don’t know that anything is wrong until other people tell you! Here’s how you can avoid the 5 biggest site mistakes I see all the time. 1. Contact form doesn’t work […]
The Art of the Online Course: Part 2 – The Newsletter List
Curious about building your own online course? In this second video of the series from Minima Designs, I’ll show you how to track and convert visitors to a newsletter interest list for your course. Visit the live course at artofattention.com/meditation. Tools used to build the site E-newsletter service Campaign Monitor WordPress (page layout and course […]
The Art of the Online Course: Part 1 – The Sales Page
Have you been thinking about building your own online course? In this new series from Minima Designs, I’ll show you exactly the tools and services behind the scenes of a real online course. Visit the live course at artofattention.com/meditation. Tools used to build the sales page WordPress (page layout and course structure) Divi is a […]
Lessons learned from raising 30k in 30 hours
A reader wrote in saying that he didn’t have money for marketing. But guess what – you don’t need to spend a lot to market yourself! The local non-profit I help with recently participated in an amazing citywide fundraising campaign. There wasn’t a huge budget to spend on marketing and promotion – but at the […]