Should you use Substack for visibility and driving awareness – get informed on the pros and cons.
DIGITAL STRATEGY
Get your site ready for 2024 – free website checklist
Website checklist to prep your site for 2024 What to change on your work with me or services page What to change on your about page What to change with old promotions and offers What to update with your emails General site checkups and updates When was the last time you checked out your website? […]
Genius time management tips for real people
Recently I asked some of my business friends their best time-saving tips. These are the time management tools that makes a huge difference in their working and personal lives. There’s a little something for everyone here – from calendar hacks and unexpected automations to smart task management tips and how to deal with email. I’ve […]
How to make modern business cards
While prepping for a couple of upcoming in-person speaking events, I figured it was high time to get my act together. Dusting off my *grown-up* clothes and finding something that covers the area beyond the zoom meridian. And heading off to moo.com to print new business cards (and update my almost-decade-old handout). When designing the new card, […]
Three free tech tools to explain yourself faster
Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]
New ways to encourage user engagement and customer retention with your course or membership
It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]
How to create an email opt-in challenge for lead generation
If you’ve been doing the online marketing thing for a while, you might be familiar with the “challenge” concept to get more leads and opt-ins. Typically this is an event of some kind that spans a series of days and the subscriber gets an email each day with a link to take a specific action. […]
How I created and launched a 5 figure mini-course in less than a week
I recently gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the midst of running two launches for […]
How to make, sell, launch (and re-launch) your ebook
Ebooks are one of my favorite “easy” win digital products to create and sell. I know not everyone loves e-books because they can be considered “low value” in a world of expensive courses and masterminds. But I love e-books for a few reasons:
What to consider when planning a website renovation
Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially if there’s a lot […]
How to find, organize and repurpose your content
When I do strategic planning work with clients, I find that often they have NO idea just how much content they’ve already created over the years. So we’re going to dig deep to find those content nuggets you can rinse and reuse and take an accounting of what you’ve already created. Where to find your […]
The Guac Metric – 7 ways to increase your revenue so you can always get the guac
Somethings are universal. Like Chipotle It doesn’t matter if you’re vegan, paleo or keto. It’s a place pretty much everyone can agree on (unless you’re intermittent fasting…) A few weeks ago, I was sharing some tacos with a friend who just launched her fitness studio and is struggling to make ends meet. As we unwrapped […]
Where’s your easy button – how can you simplify and streamline?
I’m at a point in my life where I need things to be as easy and stress-free as possible. That’s why in every project, I’m always thinking about how I can simplify and streamline. How can it be simple? How can I eliminate confusion? What can I remove and still make it work? How can […]
The lurking danger of the (over) confident consultant
Ever gotten a “helpful” email from a so-called “expert” telling you that you need to change something on your site? Or maybe you hired someone you thought knew what they were doing…but instead they screwed everything up? These “helpful folks” are more than happy to share their suggestions about your site. Most of the time, […]
The sunk cost fallacy
Years ago I found best travel shoe ever. Black slip-on sneakers perfect for dealing with TSA lines. But Puma stopped making them about 5 years ago. I’ve scoured ebay and hunted deadstock. Put my name on waitlists and searched sketchy random sites in vain. Recently my final backup pair got a hole in the sole. […]
How to attract and retain high quality web design clients
One of my guilty vices is following various members of the Kardashian clan on instagram. There. I finally admitted it out loud. But you know what? They play the the marketing game almost better than anyone else – and they know how power and influence can make or break a brand. Recently I was scrolling […]
Why you shouldn’t build a big online course right now
I’m calling it – this is the year of the online course. It seems like everyone’s got a course (or in the process of making one…) So why shouldn’t you? I hear it from people all the time – they want to build a huge online course because they see the gurus do it. They […]
Behind the scenes – creating and launching online products
I’m always encouraging everyone I know to start thinking (and creating) products to sell online. From e-books to online courses and membership sites, online education is a huge (and still vastly underserved) marketplace. It doesn’t matter if you’re a yoga teacher, web designer or still figuring out what you want to do – creating your […]
passive income and promoting your evergreen products
Passive income. The holy grail of online businesses. Products, courses and offers that make you money while you sleep. I’m here to tell you that there’s real work behind generating passive income! This week’s Minima question comes courtesy of one of my readers, Lucy. “Can you share how you launched your book and how you […]
The five things you need to test right now
Here’s the problem. You have a site, but you never visit it (or maybe you don’t keep it up to date) – so you don’t know that anything is wrong until other people tell you! Here’s how you can avoid the 5 biggest site mistakes I see all the time. 1. Contact form doesn’t work […]
Lessons learned from raising 30k in 30 hours
A reader wrote in saying that he didn’t have money for marketing. But guess what – you don’t need to spend a lot to market yourself! The local non-profit I help with recently participated in an amazing citywide fundraising campaign. There wasn’t a huge budget to spend on marketing and promotion – but at the […]
Lessons from a goldfish
Last week I was in Denver for a tech conference. When I called to check in with my husband, he asked if I had gotten the pet fish. I didn’t know it, but one of the fun perks of my hotel was a goldfish for your room. When I relayed this to my new friends […]
Behind the Curtain – what happens when a web designer redesigns her own site?
Watch the video review of my own site as I explain my 6 goals for my website redesign and the strategies I employed to remake my site. Links mentioned in the video Parallax Pro Theme from Genesis Business Professional Font from You Work for Them Typekit from Adobe Envira Gallery
Make it easy for your audience to contact you
How your users can contact to you is of utmost importance. It amazes me every day the number of sites that make it just plain hard to contact the business! I’ve talked before about how location based businesses need to easily show their location in standard locations (upper right hand of site and footer) – […]