I’m calling it – this is the year of the online course. It seems like everyone’s got a course (or in the process of making one…) So why shouldn’t you? I hear it from people all the time – they want to build a huge online course because they see the gurus do it. They […]
DIGITAL STRATEGY
Behind the scenes – creating and launching online products
I’m always encouraging everyone I know to start thinking (and creating) products to sell online. From e-books to online courses and membership sites, online education is a huge (and still vastly underserved) marketplace. It doesn’t matter if you’re a yoga teacher, web designer or still figuring out what you want to do – creating your […]
passive income and promoting your evergreen products
Passive income. The holy grail of online businesses. Products, courses and offers that make you money while you sleep. I’m here to tell you that there’s real work behind generating passive income! This week’s Minima question comes courtesy of one of my readers, Lucy. “Can you share how you launched your book and how you […]
The five things you need to test right now
Here’s the problem. You have a site, but you never visit it (or maybe you don’t keep it up to date) – so you don’t know that anything is wrong until other people tell you! Here’s how you can avoid the 5 biggest site mistakes I see all the time. 1. Contact form doesn’t work […]
Lessons learned from raising 30k in 30 hours
A reader wrote in saying that he didn’t have money for marketing. But guess what – you don’t need to spend a lot to market yourself! The local non-profit I help with recently participated in an amazing citywide fundraising campaign. There wasn’t a huge budget to spend on marketing and promotion – but at the […]
Lessons from a goldfish
Last week I was in Denver for a tech conference. When I called to check in with my husband, he asked if I had gotten the pet fish. I didn’t know it, but one of the fun perks of my hotel was a goldfish for your room. When I relayed this to my new friends […]
Behind the Curtain – what happens when a web designer redesigns her own site?
Watch the video review of my own site as I explain my 6 goals for my website redesign and the strategies I employed to remake my site. Links mentioned in the video Parallax Pro Theme from Genesis Business Professional Font from You Work for Them Typekit from Adobe Envira Gallery
Make it easy for your audience to contact you
How your users can contact to you is of utmost importance. It amazes me every day the number of sites that make it just plain hard to contact the business! I’ve talked before about how location based businesses need to easily show their location in standard locations (upper right hand of site and footer) – […]
Digital Detox: On removing distractions and getting the work done
I get serious digital cravings – instead of reaching for a cookie, Facebook, Twitter and blogs can easily serve as my sugar fix during the day. It’s just so easy to get sucked in and then your whole day can go by with nothing of note accomplished. (I’m particularly looking at you, Reddit). I found […]
Newsletter pet peeves: how to not turn off your customer
We all get a ton of email newsletters in our inboxes every week. Every time you sign up for a new product, service or online personality, you’re likely to get some form of email response. We talk a lot about engagement, conversion and open rates – but few people address usability & functionality. I love […]
Fix this simple mistake and get found!
I look at a LOT of websites from all over the world – and there’s one mistake I see over and over again that’s easily fixed. I was recently in the mood to try a new fitness class at a local studio I’ve never been to. I’d heard of them, but google didn’t display any […]