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Fix this simple mistake and get found!

I look at a LOT of websites from all over the world – and there’s one mistake I see over and over again that’s easily fixed.

I was recently in the mood to try a new fitness class at a local studio I’ve never been to. I’d heard of them, but google didn’t display any results.

(issue #1 – uh-oh, google can’t find them either?)

I knew their name, so I rooted around on facebook and from there I was able to find their website. I could NOT find their address anywhere — not on their header, front page or footer. The website looked totally homemade and it used a “unique” navigation, so it was hard to find the contact link.

(issue #2 – no easily seen address).

Halfway down their contact page, there it was…hidden below some “decorative” elements that just distracted me from their address.

Then I had to fire up google maps to even see what part of town they were located in – only to discover they are an hour away from my house! If you’re making me work that hard to find you, why should I think that you’re going to care about me as a client?

Do you know how many sites I see that I have no idea what state (or even country) that they are located in? Nothing frustrates me more when I’m reviewing a site. YOU may know where you are located, but what about someone new to the area, on vacation or someone who is coming for training?

Even if you don’t work out of a physical location, you may decide to hold workshops, events or retreats that pull from the local population. Do yourself AND your clients a favor by boldly proclaiming where you are located.

Here’s a few simple places to make this fix:

  1. On your homepage — clearly state in your welcoming text block what city AND state you are located in.
  2. Put your location in your title tags of your site (this is the information that displays at the very top of web browser). Adding this information helps your SEO (search engine optimization) value. Bonus: If someone prints the page, your location is listed at the top of the printout.
  3. Put your address in several locations – I like to put the address at the top of the site as well as in the footer area. That way, no matter what page people click on, your address is easily found. Plus, if they’re looking you up on their phone (which could be 40% or more of your visitors) what’s the first thing they see? Yup, your address and phone number.
  4. Add clear directions on your contact page. Be specific – are you located behind the local chicken shack? On the third floor next to the dental office? HELP your clients find you! Located in a major city? Bonus points if you add metro stops, bus stops and parking information.
  5. Add google maps right on your site
    Here’s one way to add a Google map directly to your site
  6. In a big city like DC or NYC? One simple “trick” I use it to specify certain neighborhoods you want to target – I often put this text in the copyright/credit information block in the website footer (bottom of the page). This one technique promoted one of my clients to be the #1 ranked listing for private yoga sessions in the most yoga dense city in the US.

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Reader Interactions

Comments

  1. Danielle LeComte says

    November 8, 2012 at 6:52 am

    Excellent tips, Michelle! I find my self looking up area codes often to find someone’s location! How hard is it to just say “Located in sunny Virginia Beach”!? As someone with a home office, I just say my city and then have my phone number and email readily available.

    It’s the simple things…

    Reply
  2. minima says

    November 8, 2012 at 7:04 am

    Totally agree Danielle! For the home office types (including myself) I’m a fan of just city and state… I always want to know where the people I’m working with are located!

    Reply
  3. Robin Hallett says

    November 8, 2012 at 7:16 am

    Hi Michelle,

    I learn a lot from your posts, thank you very much!

    Loved these tips!

    What text would you suggest I use for location? I see my clients two ways, locally and on skype? And would you be able to tell me where I find title tags–I’m on WordPress.

    Thanks,
    Robin

    Thanks!

    Robin

    Reply
  4. minima says

    November 8, 2012 at 8:13 am

    Hi Robin! Thanks so much for your comment!

    So in wordpress, to find the title tags it will depend on what theme you’re using and if you’re using any SEO plugins. If you’re using the All-in-one SEO plugin for example, you should be able to edit the title tags on a per page basis (you may need to scroll down to see this).

    If you don’t have a plugin and haven’t removed the site tagline, one quick trick is to go to Settings > General and edit your tagline to include your location.

    I took a quick peek at your site and yours currently says “Intuitive Healer, Rock Star Reader, Creator of Sacred Bling.” This info doesn’t really tell me any info about where you are and what you do — the more specific you get, the better. Really think about WHAT your client is looking and searching for. For example, you do readings in Chicago — so specify “intuitive and psychic readings in Chicago and Arlington Heights Illinois” if you want to focus on readings by Skype, you could say “distance intuitive readings skype”

    You may need to do some keyword research to find out what will work best for you. For example, your customer may not be searching on the keyword “intuitive.” I’ll be covering this in a later post. Good luck!

    Reply
    • Robin Hallett says

      November 8, 2012 at 5:29 pm

      Hi Michelle, wow! Thank you for the support, and clear direction. I appreciate it and will get on that!
      Thanks and blessings,
      Robin

      Reply

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