Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]
HOW TO BUILD IT
New ways to encourage user engagement and customer retention with your course or membership
It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]
How I created and launched a 5 figure mini-course in less than a week
It’s been a couple of weeks since I gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the […]
The best stock photo and graphic design resources to make your projects stand out
Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]
How to create a landing page in 5 minutes or less
One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]
The best products and services to run your online business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
How to create your media kit
Want to get more press, be on more podcasts, speak at conferences and get yourself known outside your current audience? Then you need to get yourself together – and build your media kit! Think of it as your digital resume and calling card all in one. Having a media kit helps establish your credibility and […]
How to create, record and sell audio meditation recordings
Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own affirmations and programs for your clients – or you want give away recording as your freebie opt-in offer to help you generate leads. A yogi teacher friend recently posted that her […]
How to get paid to teach your class online (even if you have no budget)
So you want to take your teaching online – and you need to do it fast. I’m here to guide you through the process so you can get up and running as simply and as fast as possible – even if you have almost no budget. Note: there’s about a million and a half ways […]
Why I switched from the chimp: Mailchimp vs ConvertKit
Over the years I’ve used a wide variety of alternative email newsletter services for my clients- everything from Constant Contact, to Campaign Monitor, to Ontraport, Aweber and Active Campaign – so I’ve seen the wide range of what’s out there. When I got started with my service-based business, I wasn’t super focused on growing my […]
How to build amazing websites that are easy to update
Should you update your own website? Why I train my clients to edit their own site Why you have to consider the future when rebranding your site How to use a page builder to create dynamic pages Quick video on how I use these tools to create and edit sites Quick tool roundup Please note […]
10 tips to running successful in-person live events
Have you considered adding live events to your online business? I recently ran my first ever in-person mini conference event in my hometown of Richmond. I had attendees from New York, New Jersey, Virginia, Pennsylvania and even as far away as California come to share a very special day with me. After a day (or […]
Designing a cohesive marketing campaign
As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice Cleanse. Want to follow along? You […]
A designer’s take on implementing GDPR on your site
This note is for informational purposes only and should not be considered legal advice. I am not a lawyer, but I will binge an entire afternoon of Law and Order episodes. Especially the old ones. Man, I miss Lenny. That said, I am not responsible for any changes you make to your site or your […]
3 easy ways to up website speed, ease and security
Why putting this off is costing you… I’ve been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just “easier” to keep things as they were rather than deal with any hassles. I have […]