Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own thoughts and programs for your clients - or you want give a recording as part of an opt-in offer. A yogi teacher friend recently posted that her son told her that voice ...
HOW TO BUILD IT
Connecting the dots – designing a cohesive marketing campaign
As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice ...
A designer’s take on implementing GDPR on your site
This note is for informational purposes only and should not be considered legal advice. I am not a lawyer, but I will binge an entire afternoon of Law and Order episodes. Especially the old ones. Man, I miss Lenny. That said, I am not responsible for any changes you make to your site or your ...
3 easy ways to upgrade your website
Why putting this off is costing you... I've been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just "easier" to keep things as they were rather than deal with any hassles. I have had ...
How to create a landing page in 5 minutes or less
If you aren't already using landing pages to gain subscribers, this is your time to start! Want to advertise effectively? Setup a landing page and direct your ads to those pages - you'll get higher conversion rates (and more buyers) when you send visitors to a page with the specific answers ...
Behind the Scenes: What I Use to Run My Online Business
I get asked all the time about what tools and services I use to run my business. While I'll often test out new services and products, I'm a firm believer in using well-supported software. I'd rather use the industry standard rather than a fly-by-night new app or software that may not be in business ...
24 hour rebrand ambush: behind the scenes of a website overhaul
I call it iron chef web design. When you need to get a new site up as fast as possible. Last weekend the small gym that my husband and I go was featured in a large local event that attracts thousands of potential clients. But they knew their current site wasn’t doing them any favors. (side note: ...
Why I switched from the chimp: On leaving MailChimp for ConvertKit
I’ve used MailChimp to send my newsletters for the past few years - and I still think it’s a great service (and you can’t beat the free price when you’re starting out). But now that my business is moving away from service based offerings to more products and courses, I needed a more powerful ...