Have you considered adding live events to your online business? I recently ran my first ever in-person mini conference event in my hometown of Richmond. I had attendees from New York, New Jersey, Virginia, Pennsylvania and even as far away as California come to share a very special day with me. After a day (or […]
HOW TO BUILD IT
How to create, record and sell audio meditation recordings
Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own thoughts and programs for your clients – or you want give a recording as part of an opt-in offer. A yogi teacher friend recently posted that her son told her that […]
Connecting the dots – designing a cohesive marketing campaign
As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice Cleanse. Want to follow along? You […]
A designer’s take on implementing GDPR on your site
This note is for informational purposes only and should not be considered legal advice. I am not a lawyer, but I will binge an entire afternoon of Law and Order episodes. Especially the old ones. Man, I miss Lenny. That said, I am not responsible for any changes you make to your site or your […]
3 easy ways to upgrade your website for speed, ease and security
Why putting this off is costing you… I’ve been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just “easier” to keep things as they were rather than deal with any hassles. I have […]
How to create a landing page in 5 minutes or less
If you aren’t already using landing pages to gain subscribers, this is your time to start! Want to advertise effectively? Setup a landing page and direct your ads to those pages – you’ll get higher conversion rates (and more buyers) when you send visitors to a page with the specific answers they’re looking for. You […]
Behind the Scenes: What I Use to Run My Online Business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
24 hour rebrand ambush: behind the scenes of a website overhaul
I call it iron chef web design. When you need to get a new site up as fast as possible. Last weekend the small gym that my husband and I go was featured in a large local event that attracts thousands of potential clients. But they knew their current site wasn’t doing them any favors. […]
Why I switched from the chimp: On leaving MailChimp for ConvertKit
I’ve used MailChimp to send my newsletters for the past few years – and I still think it’s a great service (and you can’t beat the free price when you’re starting out). But now that my business is moving away from service based offerings to more products and courses, I needed a more powerful solution. […]
Behind the scenes – creating and launching online products
I’m always encouraging everyone I know to start thinking (and creating) products to sell online. From e-books to online courses and membership sites, online education is a huge (and still vastly underserved) marketplace. It doesn’t matter if you’re a yoga teacher, web designer or still figuring out what you want to do – creating your […]
How to create trigger pop-ups for your website
Everyone wants to know what’s working these days to get more email subscribers. I’m a huge fan of letting people make their own choices – that’s why I love the flexibility and control of the manual click-to-popup optin box. In this Minima tutorial requested from my readers, I show you exactly how I created unique […]
The art of getting great photos for your website
Photos can make or break your digital project. One of my favorite methods of making sites feel fresh and different is to use custom photography. Wherever possible I try to avoid using stock photos – nothing worse than using the same old tired photo you see on every other site! Instead I recommend that clients […]
The Art of the Online Course: Part 2 – The Newsletter List
Curious about building your own online course? In this second video of the series from Minima Designs, I’ll show you how to track and convert visitors to a newsletter interest list for your course. Visit the live course at artofattention.com/meditation. Tools used to build the site E-newsletter service Campaign Monitor WordPress (page layout and course […]
The Art of the Online Course: Part 1 – The Sales Page
Have you been thinking about building your own online course? In this new series from Minima Designs, I’ll show you exactly the tools and services behind the scenes of a real online course. Visit the live course at artofattention.com/meditation. Tools used to build the sales page WordPress (page layout and course structure) Divi is a […]
How to make your stock photos look “not so stock”
Looking to make your site stand out from the crowd? Using stock photos can often make your site feel generic. In this special photoshop Minima Tutorial, I’ll show you how you can use filters and actions to create gorgeous, unique graphics for your custom site. Products used in this tutorial All of the effects, fonts […]