I wanted to share a few things to remember if you do any sell any kind of digital products or offer online teaching and need to support customers and students. I’m friends with a lot of folks who handle online customer service (and I do a lot myself behind the scenes) and you’d be SHOCKED […]
HOW TO BUILD IT
How to save money on your business tech stack
All summer I’ve been repeating a new phrase. Outside is expensive. (Frankly, inside is expensive too – have you seen the price of avocados?) Everyone’s trying to get their piece of the pie where they can. And we’re all feeling the financial squeeze – affecting the ability to invest in the things we really want […]
How to create an audio course
Audio courses can be a great way to sell and share your knowledge quickly and easily, without the stress of recording videos.
Kajabi Pros and Cons Review (2025)
Learn the pros and cons of using Kajabi to host your website, courses and programs. See real-world uses and applications for different types of products and business models from a real designer who has used Kajabi to create dozens of courses, membership sites, digital downloads, private podcasts, free trainings and audio-based programs. Kajabi is a […]
Three free tech tools to explain yourself faster
Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]
New ways to encourage user engagement and customer retention with your course or membership
It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]
How to ask for (and get!) great testimonials
How to get valuable testimonials and feedback from your clients.
How I created and launched a 5 figure mini-course in less than a week
I recently gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the midst of running two launches for […]
The best stock photo and graphic design resources to make your projects stand out
Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]
How to create a landing page in 5 minutes or less
One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]
The best products and services to run your online business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
How to create your media kit
If one of your goals is to get yourself more visibility, then one of the best things you can do to prepare is create your media kit. A media kit (or press kit) provides a professional and polished presentation with key information about your brand – it’s like a resume for your business. Do you […]
How to create, record and sell audio meditation recordings
Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own affirmations and programs for your clients – or you want give away recording as your freebie opt-in offer to help you generate leads. A yogi teacher friend recently posted that her […]
How to get paid to teach your class online (even if you have no budget)
So you want to take your teaching online – and you need to do it fast. I’m here to guide you through the process so you can get up and running as simply and as fast as possible – even if you have almost no budget. Note: there’s about a million and a half ways […]
Why I switched from the chimp: Mailchimp vs ConvertKit (Kit)
When I got started with my service-based business, I wasn’t super focused on growing my list (big regret on my part!) and my newsletter requirements were pretty simple – I just needed one simple signup form with one opt-in offering. But as I started offering more products and courses, I knew I needed to focus […]
How to build amazing websites that are easy to update
Should you update your own website? Why I train my clients to edit their own site Why you have to consider the future when rebranding your site How to use a page builder to create dynamic pages Quick video on how I use these tools to create and edit sites Quick tool roundup Please note […]
10 tips to running successful in-person live events
Have you considered adding live events to your online business? I recently ran my first ever in-person mini conference event in my hometown of Richmond. I had attendees from New York, New Jersey, Virginia, Pennsylvania and even as far away as California come to share a very special day with me. After a day (or […]
Designing a cohesive marketing campaign
As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice Cleanse. Want to follow along? You […]
3 easy ways to up website speed, ease and security
Why putting this off is costing you… I’ve been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just “easier” to keep things as they were rather than deal with any hassles. I have […]
24 hour rebrand ambush: behind the scenes of a website overhaul
I call it iron chef web design. When you need to get a new site up as fast as possible. Last weekend the small gym that my husband and I go was featured in a large local event that attracts thousands of potential clients. But they knew their current site wasn’t doing them any favors. […]
The art of getting great photos
A great photo can do so much to make your brand stand out – and make your personal branding memorable. One of my favorite methods of making sites feel fresh and different is to use custom photography. Wherever possible I try to avoid using stock photos – nothing worse than using the same old tired […]
How to make your stock photos look “not so stock”
Looking to make your site stand out from the crowd? Using stock photos can often make your site feel generic. In this special photoshop Minima Tutorial, I’ll show you how you can use filters and actions to create gorgeous, unique graphics for your custom site. Products used in this tutorial All of the effects, fonts […]
Building a better pop-up optin
Looking to create your own version of a pop-up optin box? In this Minima tutorial, I’ll show you exactly what I use to easily create high-converting pop-up boxes. Create, test and tweak away! Click here for the OptinMonster plugin featured in this tutorial.
The art of the redesign
Are you planning a website redesign? Watch the video below to review a few points to consider before you redesign your site.