Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]
HOW TO BUILD IT
How to create a landing page in 5 minutes or less
One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]
The best products and services to run your online Business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
How to create your media kit
Want to get more press, be on more podcasts, speak at conferences and get yourself known outside your current audience? Then you need to get yourself together – and build your media kit! Think of it as your digital resume and calling card all in one. Having a media kit helps establish your credibility and […]
How to create, record and sell audio meditation recordings
Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own affirmations and programs for your clients – or you want give away recording as your freebie opt-in offer to help you generate leads. A yogi teacher friend recently posted that her […]
How to get paid to teach your class online (even if you have no budget)
So you want to take your teaching online – and you need to do it fast. I’m here to guide you through the process so you can get up and running as simply and as fast as possible – even if you have almost no budget. Note: there’s about a million and a half ways […]
Why I switched from the chimp: Mailchimp vs ConvertKit
Over the years I’ve used a wide variety of alternative email newsletter services for my clients- everything from Constant Contact, to Campaign Monitor, to Ontraport, Aweber and Active Campaign – so I’ve seen the wide range of what’s out there. When I got started with my service-based business, I wasn’t super focused on growing my […]
How to build amazing websites that are easy to update
Should you update your own website? Why I train my clients to edit their own site Why you have to consider the future when rebranding your site How to use a page builder to create dynamic pages Quick video on how I use these tools to create and edit sites Quick tool roundup Please note […]
10 tips to running successful in-person live events
Have you considered adding live events to your online business? I recently ran my first ever in-person mini conference event in my hometown of Richmond. I had attendees from New York, New Jersey, Virginia, Pennsylvania and even as far away as California come to share a very special day with me. After a day (or […]
Designing a cohesive marketing campaign
As a designer, one of the things I create often are materials for marketing funnels. (A marketing funnel is all the steps or stages your prospective client or user takes on their buyer journey through conversion). Recently I launched a new funnel for Elena Brower for her Essential Practice Cleanse. Want to follow along? You […]
A designer’s take on implementing GDPR on your site
This note is for informational purposes only and should not be considered legal advice. I am not a lawyer, but I will binge an entire afternoon of Law and Order episodes. Especially the old ones. Man, I miss Lenny. That said, I am not responsible for any changes you make to your site or your […]
3 easy ways to up website speed, ease and security
Why putting this off is costing you… I’ve been putting off a few changes that I KNEW would make a huge difference in my business. And they are the very first things I recommend to new clients. It was just “easier” to keep things as they were rather than deal with any hassles. I have […]
24 hour rebrand ambush: behind the scenes of a website overhaul
I call it iron chef web design. When you need to get a new site up as fast as possible. Last weekend the small gym that my husband and I go was featured in a large local event that attracts thousands of potential clients. But they knew their current site wasn’t doing them any favors. […]
Behind the scenes – creating and launching online products
I’m always encouraging everyone I know to start thinking (and creating) products to sell online. From e-books to online courses and membership sites, online education is a huge (and still vastly underserved) marketplace. It doesn’t matter if you’re a yoga teacher, web designer or still figuring out what you want to do – creating your […]
How to create trigger pop-ups for your website
Everyone wants to know what’s working these days to get more email subscribers. I’m a huge fan of letting people make their own choices – that’s why I love the flexibility and control of the manual click-to-popup optin box. In this Minima tutorial requested from my readers, I show you exactly how I created unique […]