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Are you overwhelmed with launching your site?

I've heard from countless DIY'ers and designers alike - launching a site means endless to-do lists and ever-looming deadlines. And the very real fear that you might just forget the most important things and screw up your launch.

That's why I've created the Minima Guide to Launching Your Website.
This easy-to-read guide covers the critical parts you can't afford to mess up.

Only $29

GET THE GUIDE

The Minima Guide to Launching Your Website provides you with the insights, tools, and checklists that I've developed and refined over the last 15 years of launching and managing hundreds of websites.

This 81 page digital guidebook features 11 distinct chapters with content specific checklists to cover every feature of your site.

Whether you’re working on a brand new site or renovating an old one, this guide is perfect for site owners, designers, developers, virtual assistants and anyone involved in running a website.

Please Note: While primarily intended as a guidebook for WordPress websites, this manual does cover the basics of running a general website.

Inside the Guide

CHAPTER ONE

GETTING STARTED

Get started and learn the critical details you need to know about your site.

CHAPTER FOUR

DESIGN + CONTENT

How to get a consistent + pro look for your site.

CHAPTER SEVEN

TESTING

Looks don't matter if it doesn't work. Learn how and what you need to test.

CHAPTER TEN

BEYOND THE LAUNCH

Post launch checklists and strategies to get (and keep) your site up and running.

CHAPTER TWO

SITE SETTINGS

Know the critical settings that control your site.

CHAPTER FIVE

E-COMMERCE

What you need to know about selling digital and physical products.

CHAPTER EIGHT

SITE SPEED

Tools and tips to speed up your site. Because faster is better.

CHAPTER ELEVEN

MASTER CHECKLISTS

The master checklist covering every chapter - print it out, check it off and share with your team.

CHAPTER THREE

SITE SECURITY

What you need to do safeguard your site. And what to do if the worst happens.

CHAPTER SIX

COMMUNICATIONS

All about opt-ins, newsletters, social media, contact forms and blogs.

CHAPTER NINE

LAUNCHING

What you need to do to get your site out there!

BONUS

RESOURCES

The best resources, tools and people I recommend to get the job done right.

HEAR from others

Michelle Martello (AKA Smartello), my genius web designer, has had me saying "thank god I hired you" on a daily basis. If you're trying to put together your first website or redoing yours, get this. No doubt the 29 bucks will save you thousands in mistakes.

LAURA BELGRAY

I am in the medical field and follow medical research very closely so have a brain that likes logical, A+B=C formats. I loved the organization of this book where each chapter had the expanded information, but handy checklists were available at the end. I am a paper person so will be printing out and binding this book for myself so that I can highlight critical areas, in other words, the entire book! I found all the information regarding plug-ins very useful as this has been one area of a website that previously confused me. I love the mindset that more is not better so "get rid of what you don't need." The other information that I found invaluable was all the specific information regarding why and how to back-up your website. This book has given me such a great framework.This book has solidified my confidence in myself that I can figure out how to do this myself rather than relying on someone else to build it. It was a wealth of information for an extremely reasonable price. I found it thorough, well organized, and I love that it is updated yearly!

LINNET KAZEMI

After reading the book, I came away with a really clear checklist about what I needed to do for my website. Because you had a lot of experience with WordPress and building websites, I felt like everything I needed would most likely be mentioned in the book. I don't feel like I need to read 3 more books or speak with 2 more web developers to feel like I know what I'm doing. This was perect for me! Thanks for creating it. B-School was great, but your book put the tech stuff all in one place. I loved your book! It made my "website to do list" a lot more manageable.

SHAWN CUNNINGHAM

I didn't even know where to start before the book. Now I can work from a list of to-dos so I can actually get my company's website up! I've never seen such an accessible, easy-to-understand guide on creating and launching your own website.

LIZZIE V.

Wow, Michelle Martello, just wow. I feel like I now have you in my back pocket. For all the questions I've asked you over the years as I've tried understand the workings of a website and all that you have so patiently explained to me, THANK YOU. You are one smart cookie and we are so blessed to have this guide in our hot little hands. Brava!

SUE ANN GLEASON

I was looking for something clear and precise to guide me through my new brand launch website. Your whole vibe is excellent. Your site does you justice. Your clear, friendly, pro and I don't even know you but I have the trust to buy from you. So well done! [I have benefitted from the book with] confidence I have your experience presented in such a user-friendly way. Most how-to guides are made by geek dudes that wanna impress how smart they are and miss the whole point of who is buying their knowledge. So you are different and user friendly, yet precise to say what you need to.

MDR

The book was more detailed and organized than other similar guides I've purchased, which tried to be too cute and didn't focus on the important back-end stuff, just on silly stuff like fonts and colors. I also liked how you talked about Squarespace, since I've got one of those sites as well as a WP site, and am trying to learn more about that platform.

This guide is the most thorough, well-written treatment of this subject that I've seen (and I've purchased a lot of them)! It will indeed take you step by step through the process of building your site, while also making you appreciate just how much effort it takes to do it right. Love the design, photographs, and quotes too!

CHRISTINE ELDER

I was looking for a reasonably priced 'checklist-style' guide to add to my design toolbox. [I liked the] price, size of book, and clarity of purpose. I'm big on clarity of purpose - I don't want an ebook to cover 20 topics. I like straightforward writing, with actionable content. I've already added to my personal 'site launch' checklist because of the book. Well done! For the price, this is an excellent value. This is the kind of digital product that makes me want to look at your other ebooks - keep up the great work!

TIMOTHY F.

I make websites and all the things you describe in the book are things I do but each section of the book help you keep things organized and help you not to forget anything. Things can get a little messy sometimes and as I've just built my process, I've been able to add some steps found in your book. Now I am very well prepared! I would recommend it because it's explain in plain english, right to the point, concise, and the lists are so helpful. It can help people to understand that create a site is not just pick 2 colors and just click on a button. There are lots of steps involved. I would recommend it both to a client or to a web designer to help him build his process.

CHRISTELLE BOURGEOIS

LAUNCH LIKE A PRO

READ THE GUIDE. LAUNCH YOUR SITE. GET IT DONE.

THE MINIMA GUIDE TO LAUNCHING YOUR SITE

$29