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Why you don’t always need a logo

Do you really need a logo? Over the years I’ve worked with a lot of different types of businesses at various stages of their development. Typically when you’re just starting out (and especially if you run a digital/online business), I recommend NOT going through a logo design process. The budgets allocated for logos are often […]

What’s in a (domain) name?

Recently one of my oldest friends came to me and told me he was starting over from scratch – now in his mid 30s he was setting out in a brand new career as a entrepreneur in the healing arts — and he needed my help. A very successful designer for over a decade, years […]

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