I always get asked about what goes into a great welcome sequence, so I thought it was high time I talked to one of my copy expert friends Marisa Corcoran.
In this new quickie interview series I’m dubbing SMARTFRIENDS, Marisa and I chat about the power of welcome sequences, what you need to get started and how to make them more effective.
I’ve even added some timecodes below so you can skip right to the good stuff:
3:45 – What holds people back from creating a welcome sequence
5:35 – The first thing to add to your welcome sequence
6:48 – Why your first email is like a first date (and what to talk about)
8:04 – Guiding your readers to take action
15:17 – Using storytelling in emails
20:25 – When to update your welcome sequence
22:27 – Creating new content or and reusing old work
24:16 – How to label your ConvertKit emails so you can find content later
Work with Marisa
Join her free live masterclass
Leave a Reply