Website checklist to prep your site for 2023 What to change on your work with me or services page What to change on your about page What to change with old promotions and offers What to update with your emails General site checkups and updates When was the last time you checked out your website? […]
Genius time management tips for real people
Recently I asked some of my business friends their best time-saving tips. These are the time management tools that makes a huge difference in their working and personal lives. There’s a little something for everyone here – from calendar hacks and unexpected automations to smart task management tips and how to deal with email. I’ve […]
How to make modern business cards
While prepping for a couple of upcoming in-person speaking events, I figured it was high time to get my act together. Dusting off my *grown-up* clothes and finding something that covers the area beyond the zoom meridian. And heading off to moo.com to print new business cards (and update my almost-decade-old handout). When designing the new card, […]
Kajabi Pros and Cons Review (2023)
Learn the pros and cons of using Kajabi to host your website, courses and programs. See real-world uses and applications for different types of products and business models from a real designer who has used Kajabi to create multiple courses, membership sites, digital downloads, private podcasts, free trainings and audio programs. Kajabi is a robust […]
Three free tech tools to explain yourself faster
Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]
Smart tactics to get publicity for your business
Smart tactics to get publicity for your business, service-based journalism, media planning, and outreach with Lynya Floyd You may not think press and publicity opportunities are in the cards for you – but I’m here to encourage you to really think about what a even a tiny bit of PR can do for your business. […]
New ways to encourage user engagement and customer retention with your course or membership
It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]
How to create an email opt-in challenge for lead generation
If you’ve been doing the online marketing thing for a while, you might be familiar with the “challenge” concept to get more leads and opt-ins. Typically this is an event of some kind that spans a series of days and the subscriber gets an email each day with a link to take a specific action. […]
How to ask for (and get!) great testimonials
Years ago I worked with a high-priced consultant who stressed the importance of his testimonials page. I thought it was way too long (printed out it came to 60 pages!) but he always emphasized how many of his clients read every single word. He knew they were motivated to contact him (and pay him) based […]
How I created and launched a 5 figure mini-course in less than a week
I recently gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the midst of running two launches for […]
The best stock photo and graphic design resources to make your projects stand out
Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]
How to create a landing page in 5 minutes or less
One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]
How to make, sell, launch (and re-launch) your ebook
Ebooks are one of my favorite “easy” win digital products to create and sell. I know not everyone loves e-books because they can be considered “low value” in a world of expensive courses and masterminds. But I love e-books for a few reasons:
The best products and services to run your online business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
How to create your media kit
Want to get more press, be on more podcasts, speak at conferences and get yourself known outside your current audience? Then you need to get yourself together – and build your media kit! Think of it as your digital resume and calling card all in one. Having a media kit helps establish your credibility and […]