Should you use Substack for visibility and driving awareness – get informed on the pros and cons.
How to get more work (and clients) right now
It’s been a common refrain the past few months as I’ve done catch-up calls with friends. No matter if they’re running 7 figure agencies or working on their own as freelancers I’m hearing the same story. It’s getting harder to get work. Inquiries are far and few between. Proposals are lagging. Estimates aren’t getting approved. […]
How to create an audio course
Audio courses can be a great way to sell and share your knowledge quickly and easily, without the stress of recording videos.
Get your site ready for 2024 – free website checklist
Website checklist to prep your site for 2024 What to change on your work with me or services page What to change on your about page What to change with old promotions and offers What to update with your emails General site checkups and updates When was the last time you checked out your website? […]
Genius time management tips for real people
Recently I asked some of my business friends their best time-saving tips. These are the time management tools that makes a huge difference in their working and personal lives. There’s a little something for everyone here – from calendar hacks and unexpected automations to smart task management tips and how to deal with email. I’ve […]
How to make modern business cards
While prepping for a couple of upcoming in-person speaking events, I figured it was high time to get my act together. Dusting off my *grown-up* clothes and finding something that covers the area beyond the zoom meridian. And heading off to moo.com to print new business cards (and update my almost-decade-old handout). When designing the new card, […]
Kajabi Pros and Cons Review (2024)
Learn the pros and cons of using Kajabi to host your website, courses and programs. See real-world uses and applications for different types of products and business models from a real designer who has used Kajabi to create dozens of courses, membership sites, digital downloads, private podcasts, free trainings and audio-based programs. Kajabi is a […]
Three free tech tools to explain yourself faster
Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]
New ways to encourage user engagement and customer retention with your course or membership
It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]
How to create an email opt-in challenge for lead generation
If you’ve been doing the online marketing thing for a while, you might be familiar with the “challenge” concept to get more leads and opt-ins. Typically this is an event of some kind that spans a series of days and the subscriber gets an email each day with a link to take a specific action. […]
How to ask for (and get!) great testimonials
How to get valuable testimonials and feedback from your clients.
How I created and launched a 5 figure mini-course in less than a week
I recently gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the midst of running two launches for […]
The best stock photo and graphic design resources to make your projects stand out
Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]
How to create a landing page in 5 minutes or less
One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]
How to make, sell, launch (and re-launch) your ebook
Ebooks are one of my favorite “easy” win digital products to create and sell. I know not everyone loves e-books because they can be considered “low value” in a world of expensive courses and masterminds. But I love e-books for a few reasons:
The best products and services to run your online business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
How to create your media kit
A media kit (or press kit) provides a professional and polished presentation with key information about your brand – it’s like a resume for your business. Want to get more press, be on more podcasts, speak at conferences and be featured in new venues? Then you need to create a media kit you can easily […]
How to create, record and sell audio meditation recordings
Have you ever wondered how you can record and sell your own guided audio meditations? Maybe you have an idea to record your own affirmations and programs for your clients – or you want give away recording as your freebie opt-in offer to help you generate leads. A yogi teacher friend recently posted that her […]
How to get paid to teach your class online (even if you have no budget)
So you want to take your teaching online – and you need to do it fast. I’m here to guide you through the process so you can get up and running as simply and as fast as possible – even if you have almost no budget. Note: there’s about a million and a half ways […]
Why I switched from the chimp: Mailchimp vs ConvertKit
Over the years I’ve used a wide variety of alternative email newsletter services for my clients- everything from Constant Contact, to Campaign Monitor, to Ontraport, Aweber and Active Campaign – so I’ve seen the wide range of what’s out there. When I got started with my service-based business, I wasn’t super focused on growing my […]
What to consider when planning a website renovation
Looking to overhaul your website? Or maybe you’re in the process of rebranding your goods and services? Here are a few things to keep in mind when planning the next version of your site. Give yourself plenty of time to plan and execute A large website overhaul can take months (especially if there’s a lot […]
How to find, organize and repurpose your content
When I do strategic planning work with clients, I find that often they have NO idea just how much content they’ve already created over the years. So we’re going to dig deep to find those content nuggets you can rinse and reuse and take an accounting of what you’ve already created. Where to find your […]
How to build amazing websites that are easy to update
Should you update your own website? Why I train my clients to edit their own site Why you have to consider the future when rebranding your site How to use a page builder to create dynamic pages Quick video on how I use these tools to create and edit sites Quick tool roundup Please note […]
10 tips to running successful in-person live events
Have you considered adding live events to your online business? I recently ran my first ever in-person mini conference event in my hometown of Richmond. I had attendees from New York, New Jersey, Virginia, Pennsylvania and even as far away as California come to share a very special day with me. After a day (or […]