Website checklist to prep your site for 2024 What to change on your work with me or services page What to change on your about page What to change with old promotions and offers What to update with your emails General site checkups and updates When was the last time you checked out your website? […]
How to make better keynote, google and powerpoint slides
Where to find great slide templates for your virtual and in-person presentations, for recording content for online courses and to create downloadable guides and pdfs.
Should you create a new website or redo your current one?
I feel like a groundhog poking my head out looking for my shadow in search of a longer winter. I’ve had no less that four longtime clients reach out in the last week looking to do website refreshes. Maybe you’ve been feeling the itch to freshen your site up too. But before you throw the […]
Should you have a waitlist?
I often feel like I’m jumping through hoops to figure out how to work with someone when searching online. A simple contact form or waitlist can solve so many issues – and it’s one of the smartest and quickest ways to capture interest. Recently I was searching for a private pilates teacher. I […]
Providing realistic customer support when selling online products
I wanted to share a few things to remember if you do any sell any kind of digital products or offer online teaching and need to support customers and students. I’m friends with a lot of folks who handle online customer service (and I do a lot myself behind the scenes) and you’d be SHOCKED […]
How to figure out what websites are built with
How to figure out what platform or service a website is built on.
Welcome Sequence Copy Tips
I always get asked about what goes into a great welcome sequence, so I thought it was high time I talked to one of my copy expert friends Marisa Corcoran. In this new quickie interview series I’m dubbing SMARTFRIENDS, Marisa and I chat about the power of welcome sequences, what you need to get […]
How to save money on your business tech stack
All summer I’ve been repeating a new phrase. Outside is expensive. (Frankly, inside is expensive too – have you seen the price of avocados?) Everyone’s trying to get their piece of the pie where they can. And we’re all feeling the financial squeeze – affecting the ability to invest in the things we really want […]
Substack pros and cons – what you need to know before you go all in
Should you use Substack for visibility and driving awareness – get informed on the pros and cons.
How to get more work (and clients) right now
Need more clients? This post gives you practical strategies to consistently attract and retain clients. Learn how to build relationships, stay visible, and implement proven methods to grow your client base. Plus, get tools to track your progress and keep the momentum going.
How to create an audio course
Audio courses can be a great way to sell and share your knowledge quickly and easily, without the stress of recording videos.
Genius time management tips for real people
Recently I asked some of my business friends their best time-saving tips. These are the time management tools that makes a huge difference in their working and personal lives. There’s a little something for everyone here – from calendar hacks and unexpected automations to smart task management tips and how to deal with email. I’ve […]
How to make modern business cards
While prepping for a couple of upcoming in-person speaking events, I figured it was high time to get my act together. Dusting off my *grown-up* clothes and finding something that covers the area beyond the zoom meridian. And heading off to moo.com to print new business cards (and update my almost-decade-old handout). When designing the new card, […]
Kajabi Pros and Cons Review (2025)
Learn the pros and cons of using Kajabi to host your website, courses and programs. See real-world uses and applications for different types of products and business models from a real designer who has used Kajabi to create dozens of courses, membership sites, digital downloads, private podcasts, free trainings and audio-based programs. Kajabi is a […]
Three free tech tools to explain yourself faster
Yesterday a friend sent me her latest design dilemma – she wanted some ideas around how to deal with an oddly spaced logo. I don’t really talk about my on-demand ideation and design fix-it services – but it’s something I’ve been doing more and more. These days I consult more than code – and I […]
New ways to encourage user engagement and customer retention with your course or membership
It’s one thing to create a course or membership site – it’s a whole other thing to get people motivated to engage with your content and keep going (and paying!) I’ve been working with some new ideas to infuse more fun (and make things easier) for students to engage with content inside of courses and […]
How to create an email opt-in challenge for lead generation
If you’ve been doing the online marketing thing for a while, you might be familiar with the “challenge” concept to get more leads and opt-ins. Typically this is an event of some kind that spans a series of days and the subscriber gets an email each day with a link to take a specific action. […]
How to ask for (and get!) great testimonials
How to get valuable testimonials and feedback from your clients.
How I created and launched a 5 figure mini-course in less than a week
I recently gave myself a birthday challenge to create and launch a product in 5 days or less. And thus, Launch Brain was born – my mini-course that gives all my insider tips and insights behind launching an online course. So meta, I know. Since I was in the midst of running two launches for […]
The best stock photo and graphic design resources to make your projects stand out
Here’s my dirty little design secret. I cheat. A lot. The hardest thing for a designer to face is a blank screen. And the worst thing a client can say to me is “do whatever you want” with no guidance at all. We all need some inspiration to start – and often we need something […]
How to create a landing page in 5 minutes or less
One of the areas I see people struggle with the most when they’re building their website is how to make a landing page. Landing pages are such a great tool to get subscribers, validate your offerings and build up your waitlists. While you can certainly buy expensive software that will create landing pages for you […]
How to make, sell, launch (and re-launch) your ebook
Ebooks are one of my favorite “easy” win digital products to create and sell. I know not everyone loves e-books because they can be considered “low value” in a world of expensive courses and masterminds. But I love e-books for a few reasons:
The best products and services to run your online business
I get asked all the time about what tools and services I use to run my business. While I’ll often test out new services and products, I’m a firm believer in using well-supported software. I’d rather use the industry standard rather than a fly-by-night new app or software that may not be in business next […]
How to create your media kit
If one of your goals is to get yourself more visibility, then one of the best things you can do to prepare is create your media kit. A media kit (or press kit) provides a professional and polished presentation with key information about your brand – it’s like a resume for your business. Do you […]