The art of getting great photos

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Photos can make or break your digital project. One of my favorite methods of making sites feel fresh and different is to use custom photography. Wherever possible I try to avoid using stock photos – nothing worse than using the same old tired photo you see on every other site! Instead I recommend that clients […]






Behind the scenes – teach.yoga

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Ever wonder how a certain site was made? In this behind-the-scenes video I’ll share with you exactly the tools and plugins I used to create teach.yoga. Items used in this site Cafe Pro Child Theme (front page coding) Optin Monster (newsletter popup) Gravity Forms (submission forms + custom post types) Types Plugin (create custom post […]






passive income and the art of promoting your evergreen products

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Passive income. The holy grail of online businesses. Products, courses and offers that make you money while you sleep. I’m here to tell you that there’s real work behind generating passive income! This week’s Minima question comes courtesy of one of my readers, Lucy. “Can you share how you launched your book and how you […]






The five things you need to test right now

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Here’s the problem. You have a site, but you never visit it (or maybe you don’t keep it up to date) – so you don’t know that anything is wrong until other people tell you! Here’s how you can avoid the 5 biggest site mistakes I see all the time. 1. Contact form doesn’t work […]






9 lessons in 9 years running a design business

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I never thought when I started my business that I’d still be working for myself (and still loving what I do). I’m so honored to work with amazing clients and challenging projects that make a difference in this world. I’ve collected 9 tips from some of my hardest lessons – I’d love to hear from […]






The Art of the Online Course – Part 2: The Newsletter List






Curious about building your own online course? In this second video of the series from Minima Designs, I’ll show you how to track and convert visitors to a newsletter interest list for your course. Make sure to signup to get all the posts in the series and all my best tips and tutorials. Visit the […]






The Art of the Online Course: Part 1 – The Sales Page






Have you been thinking about building your own online course? In this new series from Minima Designs, I’ll show you exactly the tools and services behind the scenes of a real online course. Make sure to signup for my list to get all the posts in the series. Visit the live course at artofattention.com. Tools […]